Lighting Products Advertising
in Print rises three-fold in H1 2005: AdEx study
August 18, 2005 |
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Key
Findings:
• 2003 observed maximum growth of 95% in Lighting Products
advertising
• Print advertising observed almost thrice the spends
in the 1st half of 2005 compared to 1st half 2004
• Philips India tops the advertiser list in Print in
the 1st half of 2005
• 88% of Lighting Products advertising is in Newspapers
• Maximum advertising in Maharashtra publications
This week, AdEx India looks at the ‘Lighting
Products’ category. Let’s take a look
at the growth in Lighting Products advertising spends from
2001-04 in Print medium.
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• Maximum growth observed in 2003
(95%) compared to 2002 .
• 2001 observed a dip of 46% in advertising spends compared
to 2000
Has the category advertising spends in the
1st half of 2005 has increased compared to its spends in the
1st half of the previous year in Print medium? The chart below
gives the answers
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• Huge growth
of 182% in Lighting Products advertising spends in the 1st half
of 2005 compared to the 1st half of 2004.
Let’s look at the Top 5 Lighting Products advertisers
in Print during the 1st half of 2005.
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• Top 5 advertisers
made for 94% share of the total category advertising
• Philips India tops advertising with 69% share in Jan-Jun
2005.
Let’s take a look at the nature of publication, that is,
Newspapers and Magazines, preferred by Lighting Products advertisers
in the 1st half of 2005
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• 88% of the advertising share went
to Newspapers
• Magazines got only 12% share
Publications in which state get the maximum Lighting Products
ads? The chart below gives the answer.
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• Maharashtra
publications (Newspapers+ Magazines) get maximum ads in this
category.
We shall be coming out with similar analyses on other categories in the coming days |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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