Cellphone advertising in
print down 6 pc during Jan-Oct ’09: AdEx Analysis
s
|
|
|
Subject: Overview of Cellular Phone Advertising in Print during
Jan-Oct ‘09
(Note: Entire analysis is based on Col*Cms)
|
|
|
|
Cellphone
advertising in print down 6 pc during Jan-Oct
’09: AdEx Analysis |
| Highlights:
• Print advertising of Cellular
Phones decreased by 6% during Jan-Oct ’09
compared to Jan-Oct ’08.
• ‘Nokia Corporation’
was the number one advertisers of Cellular Phones
in Print during Jan-Oct ’09..
• ‘Karbonn Mobile
Phones’ was the most advertised new Cellular
Phone brand in Print during Jan-Oct ’09.
• High share of Cellular Phones advertising
in Non Metro Newspapers during Jan-Oct ’09. |
|
|
Volume Growth of Cellular Phones
advertising in Print during Jan-Oct ‘09
|
|
| •
Cellular Phones advertising in Print recorded de growth of
6% during Jan-Oct’09 compared to Jan-Oct ‘08. |
Top
Advertisers of Cellular Phones in Print during Jan-Oct ‘09 |
|
| •
‘Nokia Corporation’, ’Samsung India Electronics
Ltd’ and ‘Spice Telecom Ltd’ were top 3
advertisers of Cellular Phones in Print during Jan-Oct ‘09.
• Top 10 advertisers share aggregates to 87% of overall
advertising share of Cellular Phones in Print during Jan-Oct
’09. |
| New
Brands of Cellular Phones advertised in Print |
|
|
• ‘Karbonn Mobile Phones’ , ‘Spice
M-4580’ and ‘Nokia 2700 Classics’ were the
top 3 new Cellular Phones advertised in Print during Jan-Oct
’09.
|
Advertising
of Cellular Phones in Newspapers and Magazines was in the
ratio of 98:2 during Jan-Oct ‘09 |
| Advertising
share of Cellular Phones in Non Metro/Metro/Mini Metro Newspapers |
|
|
• Non Metro Newspapers accounted for 65% of overall
advertising share of Cellular Phones in Newspapers followed
by Metro and Mini Metro Newspapers with 22% and 13% share
respectively during Jan-Oct ’09.
|
| Usage
of Sales Promotional ads for Cellular Phones in Print |
|
• ‘Discount Promotion’ accounted for
45% of total Sales Promotional ad campaigns used for Cellular
Phones in Print followed by Multiple Promotion and Contest
Promotion with 25% and 16% share respectively during Jan-Oct
’09.
|
| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
| |
