Skincare sector advertising
in print up 3 pc in H1 ’09: AdEx Analysis s
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Subject:
Overview of Skin Care sector advertising in Print during Jan-Jul
‘09
(Note: The entire analysis is based on Col * Cms)
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| Highlights:
• Skin Care sector has seen growth of
3% in Print during Jan-Jul '09 compared to Jan-Jul '08.
• 'Moisturising Lotion/Creams'
with 26% share led in Skin Care sector advertising in
Print during Jan-Jul '09.
• 'Joy Cosmetics' was the top
advertiser of Skin Care brands in Print during Jan-Jul
'09.
• 'Joy 24 Carat Gold Moisturising Cream' topped
the list of new Skin Care brands advertised in Print
during Jan-Jul'09.
• More than 60% advertising of Skin Care brands
on Non Metro Newspapers during Jan-Jul '09. |
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Volume Growth of Skin Care sector
in Print
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Compared to Jan-Jul '09, Print advertising of Skin Care sector
has seen growth of 3% during Jan-Jul '08. |
Contribution
of Skin Care categories in Print during Jan-Jul’09 |
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'Moisturising Lotion/Creams' has the max. share i.e. 26% of
overall Skin Care sector advertising in Print followed by
'Range of Skin Care Products' and 'Fairness Cream' with 19%
and 12% share respectively during Jan-Jul '09. |
Share
of Top 10 advertisers of Skin Care sector in Print |
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• 'Joy Cosmetics', 'Aroma Herbal & Ayurvedic Industries'
and 'L'Oreal India Pvt Ltd' were the top 3 advertisers of
Skin Care sector in Print during Jan-Jul'09 |
| Top
New Skin Care brands advertised in Print |
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• 'Joy 24 Carat Gold Moisturising Cream', 'Garnier
Light Eye Roll-On' and 'Garnier Men Power Light' were the
top 3 new brands advertised under Skin Care sector in Print
during Jan-Jul'09.
• 3 brands each of 'Moisturising Lotions/Creams' and
'Range of Skin Care Products' category made it to the 10
list of new Skin Care brands advertised in Print during
Jan-Jul '09.
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| Share
of Skin Care sector advertising in Newspapers and Magazines |
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• Advertising of Skin Care sector in Newspapers and
Magazines was in the ratio of 73:27 during Jan-Jul '09.
• 'Women' magazines garnered highest advertising share
i.e. 69% of overall Skin Care sector advertising in magazines
followed by 'News Current/Affairs' and 'General Interest'
magazines with 11% and 8% share respectively during Jan-Jul
'09.
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| Share
of Skin Care sector advertising in Newspapers (Metro, Non
Metro and Mini) |
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• 62% share of Skin Care sector advertising in Non
Metro Newspapers followed by Metro and Mini Metro Newspapers
with 24% and 14% share respectively during Jan-Jul '09.
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