Print ad volumes up 5 pc during first half
of 2008 – AdEx Analysis
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Subject: Overview of Print advertising during H1 2008
- Part 1 |
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Highlights:
• Print ad volumes has seen a rise of
5% during H1 '08 compared to H1 '07.
• Non Metro Newspapers had a larger share of overall
Print advertising during H1 '08.
• ‘Education’ sector leads in Print
advertising during H1 ’08..
• ‘Educational Institutions'
was the top category in Print during H1'08.
• ‘Tata Motors Ltd' was
number one advertiser in Print during Jan - Jun '08.
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Volume Growth of Print advertising during H1 '08
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• During 1st
half of 2008, Print advertising grew by 5% compared to same
period in 2007. |
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Newspapers and Magazines were
used in an advertising ratio of 95:5 during H1 ’08.
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Share of Metro, Non Metro and Mini Metro Newspapers
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• During H1 '08,
'Non Metro' Newspapers had a larger share of 53% in the overall
Print advertising followed by 'Metro' and 'Mini' Newspapers
with 36% and 12% share respectively.
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Share of Top 10 Sectors in Print during H1 '08
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• ‘Education', 'Services'
and 'Banking/Finance/Investment' were the top 3 sectors in
Print during Jan - June '08.
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Share of Top 10 categories in Print during H1 '08
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•‘Educational Institutions',
'Social Advertisements' and 'Properties/Real Estate' were
the top 3 categories in Print during Jan - June '08.
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Top 10 advertisers in Print during H1 '08
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• ‘Tata Motors Ltd', 'Maruti
Suzuki Ltd' and 'Bharat Sanchar Nigam Ltd' were the top 3
advertisers in Print during H1 '08..
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Rank Displacement of Top 10 Advertisers in Print during H1'08
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Compared to H1 '07, 3 of the advertisers had shifted maximum
places to be among the top 10 list of advertisers in H1 '08
viz. 'SBI(State Bank of India)', 'Pantaloons Retail India
Ltd' and 'Cox & Kings India Ltd'.
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Top Exclusive advertisers in Print during H1 '08
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• ‘Planman Consultant
India Pvt Ltd', 'Arunchal Pradesh State Lotteries' and 'Vellore
Institute of Technology' were the top 3 Exclusive advertisers
in Print during Jan - Jun '08.
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Watch out for the sequel of the Newsletter which will show
an in-depth analysis of advertising in Print. , Which will
include TV and Radio Promotion in Print, Top New Brands
advertised in Print, Usage of Sales Promotion and more …
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For
more such analysis click here...
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