Summer cool categories ad
in print grow by 19 pc in Jan-May ’10: AdEx Analysis
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Subject: Overview of
Summer Cool categories in Print during Jan-May ‘10
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• 19% increase in Print advertising
of Summer Cool categories during Jan-May ’10
compared to Jan-May’09.
• High advertising share
of ‘Air Conditioners’ among the Summer
Cool categories advertised in Print during Jan-May’10.
• ‘LG Electronics
India Ltd’ topped the advertisers list of
Summer Cool categories in Print during Jan-May
’10.
• ‘Panasonic Econ
Inverter AC’ was the top new brand under
advertising of Summer Cool categories in Print
during Jan-May’10.
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The
categories taken into consideration for the analysis are as
follows: |
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Volume
Growth of Summer Cool categories in Print |
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• Print advertising of Summer Cool categories has seen
rise of 19% during Jan-May ’10 compared to Jan-May ‘09. |
Share
of Summer Cool categories in Print |
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• ‘Air Conditioners’,’ Fans’
and ‘Refrigerators’ the top 3 categories together
contributed for 62% share of Summer Cool categories Print
ad pie during Jan-May ‘10.
• Top 10 categories accounted for 94% of overall advertising
share of Summer Cool categories in Print during Jan-May ’10. |
| Volume
Growth of Summer Cool categories in Print |
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• Among the Summer Cool categories advertised in Print,
‘Toilet Soaps’ was the top category with maximum
growth in its Print ad volumes followed by ‘’Talcum
Powders’ and ‘Fans’ during Jan-May’10
compared to Jan-May ‘09.
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| Top
advertisers under the Summer Cool categories in Print |
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• ‘LG Electronics India Ltd’, ‘Matsushita
Electric Industrial Co Ltd’ and ‘Usha International
Ltd’ were the top 3 advertisers of the Summer Cool categories
in Print during Jan-May ‘10.
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New
Brands of Summer Cool categories advertised in Print |
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• ‘Panasonic Econ Inverter AC’, ’Onida
5 Speed I-Cool’ and ‘Whirlpool Proton’
were the top 3 new brands of Summer Cool categories in Print
during Jan-May ‘10.
• The top 10 list of new brands of Summer Cool categories
advertised in Print comprised of 4 brands of ‘Air
Conditioners’, 2 each of ‘Non Aerated Soft Drinks’
and ‘Toilet Soaps’ category during Jan-May ’10.
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Advertising
of Summer Cool categories in Newspapers and Magazines was
in the ratio of 97:3 during Jan-May ’10. |
Share
of Summer Cool categories in Metro/Non Metro/Mini Metro Newspapers |
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| • 53% of Summer
Cool categories advertising in ‘Non Metro’ Newspapers
followed by ‘Metro’ and ‘Mini Metro’
Newspapers with 28% and 18% share respectively during Jan-May
‘10. |
| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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