Financial industry’s advertising in
print up 10pc in FY08
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Highlights:
• Print advertising of 'Financial Industry'
up by 10% during FY 2007-08 compared to FY 2006-07.
• ‘Banking & Financial services' segment had
the largest share of 63% of 'Financial Industry' in Print
during FY 2007-08.
• ‘SBI' was the number one advertisers in 'Financial
Industry' advertising in Print during FY 2007-08.
• Metro and Non Metro Newspaper together
accounted for 90% of overall Financial brands advertising
during FY 2007-08.
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(Note: The entire analysis is based on Col. Cms)
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Volumes Growth of Financial Industry in Print during FY2007-08
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• Compared to FY 2004-05, Financial
Industry advertising saw a growth of 20% in Print during FY
2007-08.
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Quarterly advertising share of Financial Industry
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• ‘Financial
Industry' advertising peaks during the last quarter of financial
year 2006 and 2007.
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Segmentation of Financial Industry in Print
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With 63% share, 'Banking & Financial Services' leads among
the segments of ‘Financial Industry’ followed
by ‘Others*’ and ‘Insurance sector’
with 22% and 15% share respectively during FY 2007-08.
Note:
Others* include Corporate Brand Image and Public Issues.
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Volume Growth in sub - segments of Financial Industry
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• During FY 2007-08 ‘Others*’
segment recorded maximum growth in its ad volumes in Print
(23%) compared to FY 2006-07.
• ‘Banking
& Financial Services' witnessed 9% growth in Print advertising
during FY 2007-08 over FY 2006-07, whereas 'Insurance sector'
saw a drop of 1%.
Note: Others* include Corporate Brand
Image and Public Issues.
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Positioning of Sub segments of Financial Industry in Print
during FY 2007-08
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•
2 out of the Top 10 Sub segments of 'Financial Industry' maintained
their respective ranks in FY 2007-08 over FY 2006-07. Viz.
'Public Issues' and 'Credit Cards'.
•
‘Health/Accidents General Insurance' and 'General Insurance'
had moved up maximum place to be in Top 10 list of sub segments
of 'Financial Industry' during FY 2007-08 compared to FY 2006-07.
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Top Advertisers of Financial Industry in Print during
FY 2007-08
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• Top 10 advertisers
share aggregates to 30% of overall ‘Financial Industry’
ad pie in Print during FY 2007-08.
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‘SBI' with 10% share lead in 'Financial Industry' advertising
in Print followed by 'Life Insurance Corporation of India'
and 'ICICI Bank Ltd' during FY 2007-08. |
Top Brands of Financial Industry in Print
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• Top 10 Financial brands
share aggregates to 14% of overall 'Financial Industry' advertising
share in Print during FY 2007-08.
•
Public Issues of 'DLF ','Emaar MGF', 'Reliance Power' and
'Omaxe Ltd' made it to the Top 10 brand list of 'Financial
Industry' during FY 2007-08.
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Newspapers and Magazines
were used by the Financial Industry in an advertising ratio
of 96:4. |
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Share of Financial Industry (Metro/Non Metro and Mini Metro
Newspapers)
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• Metro Newspapers
lead with 48% advertising share of financial brands followed
by Non Metro and Mini Metro Newspapers with 41% and 10% share
respectively.
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