Latest Newsletter from AdEx India, a division of TAM Media
Research
|
|
|
|
|
|
|
Highlights:
• In the Insurance sector, ‘Life Insurance’
contributed 76% of advertising in Print during 2007.
• ‘Life Insurance’ advertising dropped
by 25% in Print during 2007 compared to 2006.
• High advertising in ‘Life
Insurance’ sector during the first quarter
of both the years 2006 and 2007.
• Private Insurers took 55% share
of overall advertising of 'Life Insurance' in Print.
• LIC and Bajaj Allianz
Life Insurance maintained their respective 1st
and 2nd ranks in 2006 and 2007.
• Baja Allianz Life Insurance
and LIC were the top 2 brands of ‘Life
Insurance’ in Print during 2007.
|
|
|
(Note: The entire analysis is based on Col. Cms)
|
Share
of Life Insurance (Life Insurance vs Other Insurance) |
|
| •
'Life Insurance' and 'Other Insurance' contributed to Insurance
advertising in the ratio of 76:24 in Print. |
| Volume
Growth in Life Insurance sector |
|
| •
‘Life
Insurance’ advertising in Print witnessed a dip of 14%
during 2007 over 2004. |
|
Quarterly advertising of Life Insurance in Print |
|
| •
‘Life Insurance’ advertising was almost double in
the 1st half compared to the 2nd half of 2007.
|
| Share
of Private and Public Insurers in Print during 2007
|
|
•
Private Insurers took 55% advertising
share of ‘Life Insurance’ advertising in Print
during 2007.
|
Rank
shift of top Life Insurers in 2007 |
| |
•
Tata AIG Life Insurance and Max Newyork
Life Insurance moved up maximum places to be in the
top 10 list of 2007 compared to 2006.
|
Top
10 Life Insurance brands in Print
|
| |
• 6 out of top 10 brands of Life Insurance print advertising
were of LIC during 2007.
• 3 of the top 5 brands were of LIC during 2007.
|
New
brands launched in Print in 2007
|
|
•
Interestingly, among the top 10 list of new brands,
8 were related to ULIP except for LIC’s Aam Admi Bima
Yojana and LIC’s Jeevan Amrut.
|
| Preference
of Genre for advertising of Life Insurance |
|
• ‘Life Insurance’ advertising in ‘General
Interest’ and ‘Business/Finance/Economy’ Newspapers
was in the ratio of 91:9.
• Among magazines, high share of advertising in 'Business/Finance/Economy'
genre (51%) followed News/Current Affairs with 20% share.
|
Zone-wise
advertising share of Life Insurance |
|
• South Zone
publications led with 36% share of ‘Life Insurance’
followed by West Zone publications with 26% share.
|
| |
| Watch
out for the sequel with an in-depth analysis of advertising
in Print covering topics like TV and Radio Promotion on Print,
Genre of Print Publications, Main Issue vs Supplements, etc.
Watch out for forthcoming interesting analyses in future.
(Analysis from AdEx India-A Division of TAM Media Research)
For
more such analysis click here...
|
| |
