Business Magazine genre registers
steady growth over the last 5 years: AdEx study
March 17, 2006 |
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Key Findings:
• Business Magazine genre registered a steady growth over
the last 5 years.
• After General Interest and Women’s
Magazine, Business Magazine stood third with the highest share
of spends in 2005.
• The ‘Corporate/Brand Image’
category spent the most in the Business Magazine in the year
2005
• DSJ Communication Ltd. tops loyalty charts
towards advertisers spending only on Business Magazines
• UTI ULIP had the most innovative Print advertisements
in Business Magazines in the year 2005
This week, AdEx India looks at the ‘Business
Magazines’ genre and its growth across the
years 2001-05. |
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Business Magazine genre grew at a steady pace since 2001
• The growth of other magazine genre was just a step
behind Business Magazine’s growth
Here’s how Business Magazine fares vis-à-vis
other magazine genres in 2005. |
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• Business
Magazine genre had the third highest advertising spends with
a share of 13%
• General Interest Magazines secured
highest spends followed by Women’s magazine genre in 2005.
Now let us have a look at the list of the top 10 categories
advertised in Business Magazine genre. |
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• ‘Corporate/ Brand Image’ category was
advertised the most in Business Magazines
Here are the Top 10 Loyal advertisers who advertised solely
in Business Magazines in the year 2005
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The total number of loyal advertisers spending only on Business
Magazines was 133 (in the years 2004 and 2005).
• These loyal advertises contributed 4% of the total
advertising spends on Business Magazines in 2004 and 3% in
2005
The print layouts and the designs used to advertise keep changing
with the need of the product category and the target audience.
A look at the Print Innovations used in the Business Magazines
genre can give us a bigger picture of the subject. Know more
about Print Innovations? |
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• UTI ULIP
had the highest number of print innovations with 2 inside cover
flaps and 3 partial gatefolds.
We shall be coming out with similar analyses on other categories
in the coming days. |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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