 IT
sector advertising on Television clocks 237% rise in 2004: AdEx
study
Feb 17, 2005 |
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Key
Findings:
· IT Sector advertising grows 237% on Television in
2004 compared to 2003.
· Laptops/Notebooks clock maximum growth in IT Sector
in 2004.
· Chips & Microprocessors constitute 37% of IT
advertising in 2004.
· Intel Corporation tops IT advertising on TV in 2004.
This week, AdEx India looks at the IT Sector.
The table below shows the categories considered in the IT
sector.
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Categories
in IT Sector
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Chips
& Microprocessors
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Corporate
Image-computer
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Software
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Desktops
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Peripherals
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Computer
Printers
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Laptops/notebooks
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Multi-function
Business Prods
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Networking
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Computer
Related Range
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Servers/mainframes/minis
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First, let's take a look at the IT sector
advertising spends across the years on Television.
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2001 saw a growth of 25% in IT sector advertising and, after
dips in the last few years, 2004 comes out to be favourable
for the IT Sector with 237% growth compared to 2003 on Television.
Going into details, let's look at the individual growth of
all the categories considered in IT sector on Television in
2004 compared to 2003.
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Out of all the categories in the IT sector, Laptops/Notebooks
show the maximum growth of 2836% in 2004 compared to 2003
on Television. Peripherals is the only category to show negative
growth while Computer related Range & Severs/mainframes/minis
had no spends in 2004.
Let's find out the category in the IT sector with maximum
advertising spends in 2004 on Television.
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| The pie chart shows
that 37% of total IT Sector advertising came from Chips &
Microprocessors ads on Television whereas Corporate image-computer
gets 21% of the advertising share.
Let's also look at the Top 10 Spenders in IT Sector on Television
in 2004.
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Wait for more interesting analyses to come!!!!
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(Analysis from AdEx India- A Division
of TAM Media Research)
For
more such analysis click here...
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