Advertising trends in Women’s magazines during Jan-Sept
2006: AdEx study
Wednesday, November 15th, 2006
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Key Findings:
• 31% rise in ad volumes in the women’s magazines
genre in Jan-Sept ’06 over Jan-Sept ’05
• Post 2nd quarter, there was a rise in number of ads
in women’s magazines across 2005-06
• 54% share garnered by women’s Monthlies in Jan-Sept
‘06
• English language magazines had the highest share in
this genre
• ‘Independent Retailers’ topped category
advertising in the women’s magazines genre during Jan-Sept
‘06
• HLL and L’Oreal India topped advertisers in women’s
magazines
This week AdEx India looks at the advertising trends in Women’s
magazines genre in Print during Jan-Sept 2006. (Note: The entire
analysis is based on Volumes in Col.Cm). |
Growth
in advertising in Women’s magazines during Jan-Sept
‘06 over Jan-Sept ‘05
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• Jan-Sept ‘06 saw
a 31% growth in advertising volumes of Women’s magazines
over Jan-Sept ‘05
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| Quarterly
trend of advertising in Women’s Magazines across 2005-06
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• Post 2nd quarter, rise
is observed in ad volumes in the third and the fourth quarters
in Women’s magazines across 2005-06
• Peak in number of ads in the fourth quarter in 2005.
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| Periodicity
of Women’s magazines preferred by advertisers in Jan–Sept
‘06
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• Advertising skewed towards
Monthly women’s magazines in Jan-Sept ‘06
• A high 41% share of advertising in Fortnightlies |
| Language
of magazine preferred by advertisers in women’s genre
in Jan-Sept ‘06
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• More than 50%
of ad volume contributed by English magazines in the women’s
genre during Jan-Sept ‘06
• Malayalam and Hindi magazines followed with 15% and
13% share respectively
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Top
categories advertised in women’s magazines in Jan-Sept
‘06
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•
Independent Retailers topped the category advertising with
6% share during Jan-Sept ‘06
• Jewellery in 2nd position with 5% share |
| New
categories advertised in women’s magazines during Jan-Sept
‘06
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• Educational Insurance
was on Top among the new categories which started advertising
in women’s magazines during Jan-Sept ‘06
• Torches in 2nd position among the new categories
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| Top
Advertisers in Women’s magazines in Jan-Sept ‘06
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• Tough competition between
HLL and L’Oreal India with nearly equal share in 1st and
2nd position respectively
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| New
Brands advertised in women’s magazines in 3rd quarter
of 2006
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• Among the 10 top new
brands list, 3 belonged to Cosmetics category during Jan-Sept
‘06
• 3 of the other brands belong to Clothing and Textiles
category (10th position saw entry of Bombay Dyeing Sabyasachi
Signature Line)
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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