Real estate advertising in print up 9 pc
in Jan-Aug 2008: AdEx Analysis
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Subject: Overview of Properties/Real
Estate advertising in Print during Jan-Aug’08
(Note: The entire analysis is based on Col*Cms)
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Highlights:
• Print advertising of Properties/Real
Estate category grew by 9% during Jan-Aug '08 compared
to Jan-Aug '07.
• ‘GMR Group' was the
number one advertiser of Properties/Real Estate category
in Print during Jan-Aug'08.
• High share of Properties/Real
Estate advertising in Publications from 'Maharashtra'
during Jan-Aug '08.
• Real Estate related supplements
accounted for 57% share of overall advertising of Properties/Real
Estate in Newspaper supplements during Jan-Aug’08. |
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Volume Growth of Properties/Real Estate in Print:
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During Jan-Aug'08, Print advertising of Properties/Real Estate
has seen a growth of 9% compared to Jan-Aug'07. |
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Properties/Real Estate advertising in Newspapers
and Magazines was in the ratio of 97:3 during Jan-Aug’08. |
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Top States in Print advertising of Properties/Real Estate
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• Top 10 states contributed for
the 89% share of overall Properties/Real Estate advertising
in Print during Jan-Aug '08.
• During Jan-Aug’08,
maximum advertising share of Properties/Real Estate in Publications
from ‘Maharashtra’ followed by ‘Delhi’
and ‘Kerala’. |
Top 10 Advertisers of Properties/Real Estate category in
Print
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• During Jan-Aug'08, Top 3 advertisers
of Properties/Real Estate category in Print were 'GMR Group',
'Emaar MGF Land Ltd' and 'Omaxe Ltd'.
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Top New Advertisers of Properties/Real Estate in Print |
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• ‘GMR Group', 'DS Max Properties
Pvt Ltd' and 'Dewa Projects Pvt Ltd' were the Top 3 new advertisers
of Properties/Real Estate category advertised in Print during
Jan-Aug '08.
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Advertising share of Properties/Real Estate in Newspapers
(Main vs Supplement)
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• During Jan-Aug’08, advertising
of Properties/Real Estate category on Main Issue and Supplements
of Newspapers was in the ratio of 60:40.
• Supplements specific to Real
Estate comprised of 57% share of overall advertising of Properties/Real
Estate in Newspaper supplements.
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more such analysis click here...
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