Real estate ads in print
jump 53 pc during Jan-Aug 2010: AdEx Analysis
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Subject: Snapshot of
Properties/Real Estate advertising in Print during Jan-Aug*2010
(Note: The entire analysis is based on Col*Cms)
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Highlights:
• 53% rise in Print advertising
of ‘Properties/Real Estate’ category
during Jan-Aug*’10 compared to Jan-Aug’09.
• ‘Hindustan Construction Co Ltd’
occupied the top position among the advertisers
of ‘Properties/Real Estate’ in Print
during Jan-Aug’10.
• ‘Sandesh Procon Pvt Ltd’ was
the top new advertiser of ‘Properties/Real
Estate’ category in Print during Jan-Aug*’10.
• More than half of ‘Properties/Real
Estate’ category advertising in Metro Newspapers
during Jan-Aug*’10. |
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Volume
Growth of ‘Properties/Real Estate’ category in
Print |
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During Jan-Aug*’10, Print ad volumes of ‘Properties/Real
Estate’ category has seen rise of 53% compared to Jan-Aug’09. |
Top
Advertisers of ‘Properties/Real Estate’ category
in Print |
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‘Hindustan Construction Co Ltd’, ‘Amrapali
Group’ and ‘Jaypee Infratech Limited’ were
the top 3 advertisers of ‘Properties/Real Estate’
category in Print during Jan-Aug*’10. |
| Top
New ‘Properties/Real Estate’ Advertisers in Print |
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• During
Jan-Aug*’10, top 3 new advertisers of ‘Properties/Real
Estate’ category in Print were ‘Sandesh Procon
Pvt Ltd’, ‘Soma Enterprise Ltd’ and ‘Earth
Infrastructure Pvt Ltd’.
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‘Properties/Real
Estate’ category advertising in Newspapers and Magazines
was in the ratio of 98:2 during Jan-Aug*’10. |
| Share
of Metro/Non Metro/Mini Metro Newspapers in ‘Properties/Real
Estate’ advertising |
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Metro Newspapers contributed the highest i.e. 52% in overall
advertising of ‘Properties/Real Estate’ category
in Newspapers followed by Non Metro and Mini Metro Newspapers
with 31% and 16% share respectively. |
| Usage
of Sales Promotional ad campaigns for Properties/Real Estate
brands |
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Among the Sales Promotional ad campaigns used for ‘Properties/Real
Estate’ category in Print, ‘Discount Promotion’
had contributed the maximum i.e. 53% followed by ‘Add
on Promotion’ and ‘Multiple Promotion’ with
20% and 14% share respectively during Jan-Aug*’10. |
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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