Latest Newsletter from AdEx India, a division of TAM Media
Research
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| Advertising
by Food & Beverages Industry in Print in H1 2007 |
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Highlights:
• 8% dip in Print advertising of F&B Industry
in H1'07
• Beverages garnered a maximum share of 33% in F&B
sector
• F&B made the maximum use of West and North Zone
for advertising
• Huge advertising in General Interest newspapers whereas
in Magazines nearly 50% advertising share in went to Women’s
genre
• Brooke Bond Lipton and Gujarat Corporative Milk &
Marketing Federation (GCMMF) stood at 1st and 2nd positions
• GCMMF had 2 brands which made it to the top 3 among
new brand launches
• In Sales Promotions, 'Contest Promotion' was used
the maximum by F&B sector
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This
week, AdEx India looks at the advertising trend of Social advertisements
on Print during Jan-June’07
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| Volume
Growth in Food & Beverages Industry
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Food & Beverages contributed a small 1% of overall print
advertising in H1'07
• Confectionary and Packaged
Food items were the only 2 segments which showed growth in H1'07
over H1’06 whereas a dip was registered in other segments
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Segregation of F&B sector in Print during H1'07
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Interestingly more than 50% of ad volumes in Beverages segment
was contributed by Tea followed by Aerated Soft Drinks with
15% share
• Spices and Edible Oils were the 2
main categories that had the maximum share in the Packaged Food
segment
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| Zonewise
advertising share of F&B in H1'07
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• Packaged
Food and Beverages contributed an equal share of 33% each
in the West Zone
• North Zone saw an advertising of 43% by Beverages
and 25% by Packaged Food items
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Newspapers
and Magazines used in the ratio of 89:11 |
Publication
Genres used by F&B sector during H1 ‘07
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Maximum advertising by 4 of the segments in Women’s magazines
except for Confectionary which preferred advertising in Children-based
magazines
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Ranking
of Top players of Food & Beverages in Print
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Maximum leap of 123 places registered by Raja Biscuits Industries
which stood at 9th position in H1’07
• Brooke Bond Lipton jumped from 11th position in H1’06
to the No. 1 position in H1’07
• Coca-Cola was the only advertiser that stood consistently
in the 3rd position in the first half of both the years
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New
launches by Food & Beverages Industry
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•
H1'07 F&B sector recorded approx. 643 new brands
• Packaged Food items had the highest number of new
brand launches, i.e., 254 new brands followed by ‘Beverages’
with 176 new brands
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Percentage
share of Sales promotions in Print
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21% of Sales promotional ads used by Food & Beverages
in H1’07
• Contest promotion had the highest share of 45% followed
by Add-on Promotion with 33%
• Beverages made the most use of Contests and Add-on
promotion
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| Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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