Education sector
advertising in print up 9 pc during Jan-May ’09: AdEx
Analysis
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Subject:
Overview of Education sector advertising in Print during Jan-May
‘09
(Note: The entire analysis is based on Volumes in Col* Cms)
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Highlights:
• 9% growth in Education
sector advertising in Print during Jan-May
’09 compared to same period in 2008.
• ‘Educational
Institutions’ garnered 71% share
of overall Education sector Print ad pie in Jan-May
’09.
• ‘Planman Consultant
India Pvt Ltd’ was the top advertiser of
Education sector in Print during
Jan-May ’09.
• High advertising share of Education
sector in Non Metro Newspapers during Jan-May
’09.
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Volume Growth of Education Sector
in Print during Jan-May ‘09
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During Jan-May ’09, 9% rise in Print advertising of
Education sector compared to Jan-May ’08 |
Share
of Education sub sectors in Print during Jan-May ‘09
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| •‘Educational
Institutions’ had the highest share i.e. 71% of the
Education sector Print ad pie during Jan-May ’09.
•‘Coaching Centre/Competitive Exam’ and
‘Computer Education’ had the 2nd and 3rd highest
share of the Education sector Print ad pie i.e. 15% and 7%
share respectively. |
| Top
Advertisers of Education sector in Print during Jan-May ‘09 |
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• ‘Planman Consultant India Pvt Ltd’, ‘Mangalayatan
University’ and ‘Chate Coaching Classes’
were the Top 3 advertisers of Education sector in Print during
Jan-May ‘09.
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| Share
of Education sector advertising in Metro/Non Metro/Mini Metro
Newspapers |
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• With 61% share Non Metro newspapers had the maximum
share of overall Education sector Newspaper ad pie followed
by Metro and Mini Metro with 25% and 14% share respectively
during Jan-May ’09.
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| Top
States in advertising of Education Sector in Print
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• During Jan-May ’09,
‘Tamil Nadu’ with 15% share was the top state in
advertising of Education sector in Print followed by ‘Uttar
Pradesh’ and ‘Maharashtra’ with 11% and 10%
share respectively.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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