Financial sector advertising
in print sees maximum growth in FY07-08: AdEx Analysis
|
|
|
Subject:
Overview of Financial Sector advertising in Print during FY
08-09
(Note: The entire analysis is based on Col*Cms)
|
|
|
|
Highlights:
• Print advertising of ‘Financial
Sector’ has seen maximum growth during FY 2005-06
and FY 2007-08 compared to FY 2004-05.
• ‘Banking & Financial
Services’ garnered 78% share of overall ‘Financial
Sector’ advertising in Print during FY 2008-09.
• ‘SBI’ was the Top
advertiser of ‘Financial Sector’ Print ad
pie during the current fiscal year.
• Non Metro & Metro Newspapers had almost an
equal advertising share of ‘Financial Sector’
Newspaper ad pie during FY 2008-09.
Note:
Financial Sector advertising does not include data of
Audited/Un Audited Results and Chairmans Speech. |
|
Volumes Growth of Financial Sector
in Print during FY 2008-09
|
|
| •
Print Ad volumes of the ‘Financial Sector’ recorded
a drop of 22% during FY 2008-09 compared to FY 2007-08. |
Quarterly
advertising share of Financial Sector in Print
|
|
|
•
‘Financial Sector’ advertising maximum during
the 4th quarter of the FY 2008-09 and FY 2007-08. |
| Contribution
by the Sub Sectors of Financial Sector in Print during FY
2008-09 |
|
|
• ‘Banking & Financial Services’ had
the maximum share (78%) of overall ‘Financial Sector’
advertising in Print followed by ‘Insurance Sector’
with 19% share during FY 2008-09.
|
| Positioning
of Top 10 Categories of Financial Sectors in Print |
|
• ‘Housing/Construction Loans’ and ‘Securities/Sharebroking
Organisation’ have switched their respective position
in the Top 10 categories list of ‘Financial Sector’
in Print during FY 2008-09 compared to FY 2007-08.
• Compared to FY 2007-08, 2
categories of the ‘Financial Sector’ have moved
up in their respective ranking to be in the Top 10 Category
list of FY 2008-09 i.e. ‘Other Banking Services’
and ‘Corporate/Brand Image – Banking’.
|
| Top
Advertisers of Financial Sector in Print during FY 2008-09
|
|
• 'SBI
(State Bank of India)','Life Insurance Corp Of India' and 'Union
Bank Of India' were the Top 3 advertisers of ‘Financial
Sector’ in Print during current fiscal year.
|
|
Top Brands of Financial Sector in Print during FY 2008-09
|
|
• ‘SBI
(State Bank of India)’,'UBI (Union Bank of India)' and
'ICICI Bank' were the Top 3 brands of ‘Financial Sector’
advertised in Print during FY 2008-09.
• During current
fiscal year the Top 10 brands share aggregates to 29% of overall
‘Financial Sector’ advertising in Print.
|
|
Advertising of Financial Sector
in Newspapers and Magazines was in the ratio of 96:4. |
|
Contribution of Metro, Non Metro and Mini Metro Newspapers
in advertising of Financial sector |
|
| • During FY
2008-09, ‘Financial Sector’ advertising on ‘Non
Metro’ Newspapers was maximum i.e. 45%, closely followed
by ‘Metro’ Newspapers with 44% share. |
| |
| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
| |
