Cars/Jeeps advertising
in Print dips by 5% in Q1 ’05 compared to Q1 ’04:
AdEx study
June 16, 2005 |
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Key Findings:
• 5% dip in Print advertising in Q1 ’05 compared
to Q1 ’04.
• 2003 witnessed the highest growth
across 2001-04.
• Maruti Udyog Ltd tops advertisers’
list in Q1 ‘05.
• English publications score
highest for Cars/Jeeps advertising.
• Newspapers
were the thrust of advertisers
Last week, we analysed the ‘Two-wheelers’
segment. This week, AdEx India looks at the ‘Cars/Jeeps’
segment in the Automobile sector. The graph below shows the
growth of advertising in Print in Q1 2005 compared to Q1 2004.
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Less advertising by Cars/Jeeps advertisers in Q1 ’05
compared to Q1’04.
The following graph shows the growth of ‘Cars/Jeeps’
advertising in Print media across the years 2001-04.
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• 2003 observed
highest growth of 80% compared to 2002.
• Only 2%
growth in advertising in 2004.
The table below shows the biggest advertisers in Print in Q1
2005.
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Maruti Udyog Ltd tops advertising in the 1st quarter of 2005.
• Tata Motors is in 2nd position.
Do Cars/Jeeps advertisers prefer any particular language of
publications? The chart below gives the answers?
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• English
publications favored by Cars/Jeeps advertisers.
Do these ads appear more in Newspapers or Magazines?
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• 92% of ads
appeared in Newspapers whereas Magazines got a mere 8% share.
Next week, we will come out with an analysis of ‘Commercial
Vehicles’ segment in the Automobile sector. |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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