Latest Newsletter from AdEx India, a division of TAM Media
Research
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| Snapshot
of ‘Loans’ advertising in Print Jan-Sep’07
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Highlights:
• "Loans" contributed
7% share in Banking/Finance/Investment sector, with
25% dip in advertising volumes on Print in Jan-Sep
‘07 over Jan-Sep ’06.
• Share of Private players increased from 75%
in Jan-Sep 06 to 80% in Jan-Sep 07.
• Q1 and Q3 of year
2007 saw maximum advertising by Private players and PSU's
respectively.
• Private players offered maximum of "Housing/Construction
Loans" whereas PSU's preferred advertising
with "Multiple* Loans".
• 45% advertising on Regional language
publications followed by English and Hindi publications
with 30% and 25% share respectively.
• "ICICI Bank" and "SBI"
topped the advertisers list in Private and Public sector
respectively.
• Overall maximum new loan schemes
offered by Private Players and PSU's belonged to "Housing/Construction"
and "Personal/Professional"
category.
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(Note:
The entire analysis is based on Column Centimeters)
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Advertising
share of "Loans" and their growth
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•
"Loans" category of "Banking/Finance/Investment"
sector saw a drop in advertising share of volumes from 9% in
Jan-Sep 06 to 7% in Jan-Sep’ 07..
• A fall of 25% in ad volumes on Print
of "Loans" category in Jan-Sep’ 07 as compared
to Jan-Sep’ 06.
• A drop of 20% was seen in number of
loan schemes advertised on Print in Jan-Sep 07 as compared to
Jan-Sep ’06. |
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Share
of PSU's and Private players in advertising |
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•
Private players led advertising share
in Jan-Sep’ 07 and PSU's followed with 20%
share.
• There were nearly 420 loan schemes offered by Private
players contributing 80% of advertising share
and over 20% share put together by 155 loan
schemes of PSU's.
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Quarterly advertising trend
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Nearly 40% of advertising by Private players
and PSU's in the first quarter of the year 2007.
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PSU loan schemes made a leap of 5 times in
number in the third quarter and crossed the 50%
share mark.
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| Advertising
growth of Private players and PSU's in "Loans" category
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• A dip
of 20% in advertising volumes of Private
players in Jan-Sep 07 as compared to the same period of previous
year..
• PSU's registered huge dip in
number of loan schemes as well as their advertising volumes.
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Type
of Loan schemes offered by Private Players and PSU's
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Private players offered nearly
90 "Housing/Construction" loan schemes
whereas PSU's offered half of it in Jan-Sep 07. •
Private players had a high advertising share in "Auto
loans" while PSUs focused their schemes on "Housing/Construction"
and "Education" category of loans.
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Language
preference by Advertisers
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• Newspapers had a huge 96% of the
loan advertising, while Magazines had just a small share of
4%.
• Regional language newspapers were
preferred more by the loan category advertisers (Malayalam
publications in Regional).
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Top
players offering loan schemes
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"ICICI Bank" topped the Private Player list,
advertising for 21 loan schemes across all 8 loan categories.
• SBI, the top PSU, offered 27 loan schemes
across 6 loan categories.
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| New
Loan offers by Private players and PSU's in Jan-Sep 07 |
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• There were 130 new loan schemes advertised
by the Private Players on Print in Jan-Sep 07 as compared to
23 new schemes of PSU's.
• Overall maximum new loan schemes offered by Private
Players and PSU's belonged to "Housing/Construction"
and "Personal/Professional" category.
• PSU’s made new & attractive loan offers like
"Indian Bank IB Aishwarya" for making
women self-reliant, "PNB Baghban"
for Senior citizens etc.
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| Watch
out for the sequel with an in-depth analysis of advertising
in Print covering topics like TV and Radio Promotion on Print,
Genre of Print Publications, Main Issue vs Supplements, etc.
Watch out for forthcoming interesting analyses in future.
(Analysis from AdEx India-A Division of TAM Media Research)
For
more such analysis click here...
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