Real estate sector
advertising in print drops 23 pc in Jan-Aug ’09: AdEx
Analysis
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Subject:
Overview of Properties/Real Estate advertising in Print during
Jan-Aug’09
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• Print advertising of Properties/Real
Estate category decreased by 23% during Jan-Aug ’09
compared to Jan-Aug ’08.
• Hindustan Construction Co
Ltd’ was the top advertisers of Properties/Real
Estate category in Print during Jan-Aug ’09.
• ‘Unitech Group (Property)’ topped
the list of new advertisers of Properties/Real Estate
category advertised in Print during Jan-Aug ’09.
• High advertising share of Properties/Real Estate
in Metro Newspapers during Jan-Aug ’09..
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Volume Growth of Properties/Real
Estate category in Print
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Compared to Jan-Aug ’08, Print ad volumes of Properties/Real
Estate category has decreased by 23% during Jan-Aug ‘09. |
Top
10 Advertisers of Properties/Real Estate category in Print |
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'Hindustan Construction Co Ltd’, ‘Unique Dream
Builders Pvt Ltd’ and ‘Jaypee Group’ were
the Top 3 advertisers of Properties/Real Estate category in
Print during Jan-Aug ‘09. |
Top
New Advertisers of Properties/Real Estate in Print |
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• Top 3 new advertisers of Properties/Real Estate category
in Print during Jan-Aug '09 were ‘Unitech Group (Property)’,
‘Provident Housing Ltd’ and ‘Assotech BEBL
Infrastructure P Ltd’. |
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Properties/Real Estate advertising in
Newspapers and Magazines was in the ratio of 99:1 during Jan-Aug’09 |
| Advertising
of Properties/Real Estate in Metro/Non Metro and Mini Metro
Newspapers |
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• Metro Newspapers recorded highest advertising share
i.e. 48% of overall Properties/Real Estate category advertising
in Newspapers followed by Non Metro and Mini Metro Newspapers
with 33% and 19% share respectively during Jan-Aug ‘09.
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| Usage
of Sales Promotion ad campaign for Properties/Real Estate
category in Print |
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• Sales Promotion ad campaign accounted for 15% share
of total ads of Properties/Real Estate in Print during Jan-Aug
‘09.
• ‘Discount Promotion’ with 45% share
has the highest share of all the Sales Promotion ad campaigns
used for Properties/Real Estate category in Print followed
by ’Add on Promotion’ and ‘Multiple Promotion’
with 20% and 16% share respectively.
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