Snapshot of Print advertising
during H1 2010 – Part 1: AdEx Analysis
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Subject: Snapshot of
Print advertising during H1 ‘2010 – Part 1
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
Overall
Print Advertising
• ‘Education’ sector
was the top sector in Print advertising during
H1 ‘2010.
• Maximum advertising
for ‘Educational Institutions’ category
in Print during H1 ‘2010.
• ‘Tata Motors Ltd’
leads in Print advertising during H1 ‘2010.
• Print advertising skewed
towards Newspapers during H1 ‘2010.
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Share
of Sectors in Print advertising |
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• Top 10 sectors accounted for 62% share of overall
Print advertising during H1 ‘2010.’Education’,
‘Services’ and ‘Banking/Finance/Investment’
were the top 3 sectors in Print advertising during H1 ‘2010. |
Contribution
of Top Categories in Print advertising |
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• During H1 ‘2010, Top 10 categories contributed
for 40% share of overall Print advertising. ’Educational
Institution’, ‘Social Advertisements’ and
‘Properties/Real Estate’ were the top 3 categories
in Print advertising during H1 ‘2010. |
| Top
Advertisers in Print during H1’2010 |
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• ‘Tata Motors Ltd’, ‘Naaptol.com’
and ‘Maruti Suzuki Ltd’ were the top 3 advertisers
in Print during H1 ‘2010.
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| Share
of Newspapers and Magazine during H1 ‘2010 |
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• Print advertising in Newspapers and Magazines was
in the ratio of 96:4 during H1 ‘2010.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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