Hair care ads in print jump 48 pc in first
quarter of 2008 – AdEx Analysis
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Subject:
Overview of Hair Care Category advertising in Print during Q1’08
(Note: The entire analysis is based on Col * Cms) |
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Highlights:
• Hair Care category witnessed 48% growth in
Print advertising during Q1'08 compared to Q1'07.
• Hair Care brands advertised more in West zone Publications
during Q1'08.
• ‘Shampoos' lead among all the segments of Hair
Care category in Print during Q1'08.
• ‘Ban Labs Ltd' topped the advertisers
list of Hair Care category in Print during Q1'08.
• ‘Ratan Satritha Plus ' topped
the chart of new launches under Hair Care category in Print
during Q1'08.
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Volume Growth in Hair Care category
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• During Q1'08, Hair Care category
has seen a rise of 48% compared to same period in 2007.
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Hair Care brands were
advertised in Newspapers and Magazines in the ratio of 87:13
during Q1
‘08 |
Zone wise advertising share of Hair Care category
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West and North zone together
contributed for 73% share of overall Hair Care category ad
volumes in Print during Q1'08.
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Share of different segments of Hair Care category
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During Q1 '08, 'Shampoos' lead with 36% share of overall Hair
Care category ad volumes in Print followed by 'Hair Oils' and
'Hair Dyes' with 26% and 16% share respectively. |
Rapidly growing segments of Hair Care category in Print
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‘Shampoos’,
‘Hair Conditioners’ and ‘Hair Oils’
were the top 3 fastest growing segments of Hair Care category
during Q1’08 over Q1 ’07.
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Rank shift of Top Advertiser of Hair Care category in Q1'08
during Q1'07
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• ‘Ban Labs Ltd', 'Cavin
Kare Limited' and ‘HUL’ were the top 3 advertisers
to maintain their ranks in Q1 '08 and Q1 '07.
• ‘Dabur
India Ltd' and 'Aroma Herbal & Ayurvedic Industries' had
seen a positive shift in their ranks to be among the Top 10
advertiser list in Q1 '08 compared to their ranks in Q1 '07.
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New brands advertised under Hair Care category in Print during
Q1'08
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The Top 10 list of new brands comprised of 5 brands of 'Shampoo'
and 2 were of 'Hair Oils' segments in Print during Q1'08.
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2 brands each of 'Ratan Ayurvedic Sansthan', 'Hindustan Unilever
Ltd' and 'Dabur India Ltd' were among the Top 10 new brands
of Hair Care category during Q1 ‘08.
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Average Advertising frequency of Hair Care brands in Print
during Q1'08
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• During Q1 '08, Average
ads of Hair Care brands saw a growth of 31% in Print compared
to Q1'07.
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