Latest Newsletter from AdEx India, a division of TAM Media
Research
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Highlights:
• A rise of 65% in print ad volumes of Real Estate
sector in 2006 over previous year
• New entrants constituted 45% of total number
of Real Estate advertisers in Print
• Most of the advertising by Real Estate companies
were seen in north zone publications
• The last quarter of 2006 saw the maximum ads
• DLF Group topped Real Estate advertising closely
followed by Parsvanath Developers in Print in 2006
• 53% of the ad volumes in Real Estate went to
metro newspapers
• Maximum usage of Innovative
ad layouts by Business Park Town Planners
This week, AdEx India looks at the advertising trends in Beauty
Products sector in Print in 2006. (Note: The entire analysis
is based on Volumes in Column Centimeters) |
This
week, AdEx India looks at the advertising trends of Properties/Real
Estates in Print in 2006.
First, we look at the share of ad volumes contributed
by Properties/Real Estates in overall Real Estate sector.
(Note: The entire analysis is based in Volumes in Column Centimeters.) |
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| Contribution
of Properties/Real Estates in overall Real Estate sector advertising
in Print in 2006
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• 94% of the
ad volumes in Real Estate sector belonged to Properties/Real
Estates whereas Corporate advertising and Public Issues by Real
Estate advertisers had a share of 3% each in 2006
Now onwards, we continue with the analysis on Properties/Real
Estates advertising … |
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Growth in ad volumes of Real Estates in Print in 2006
over 2005
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| • Real
Estate sector saw 65% growth in ad volumes in Print in 2006
compared to the previous year |
| Contribution
of new advertisers in Real Estates in Print in 2005-06
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• 28% rise
in number of New advertisers in Real Estate in Print in 2006
over 2005
• In 2006, 45% of the total advertisers were new entrants
whereas in 2005, the share of new advertisers was 44% |
| Zone
wise share of ad volumes in Real Estates in Print in 2006
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•
93% share of ad volumes of Real Estate sector belonged to publications
from the North, South and West zone in 2006
• Publications from North zone had the maximum 40% share
of ad volumes followed by South and West zones with 28% and
25% share respectively |
Quarterly
advertising trend of Real Estates in Print in 2006
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| • A
rising trend was seen across the quarters in 2006 with maximum
Real Estate ads coming in the last quarter |
Genre
of Newspapers & Magazines used by Real Estate advertisers
in 2006 |
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• Among
newspapers, 90% of the ad volumes by Real Estate advertisers
in General Interest genre followed by 10% share in Business
newspapers
• In Magazines, a high 40% share of volumes in General
Interest followed by 21% share in Women’s magazines |
Real
Estate advertisers with the maximum ad volumes in Print in
2006 |
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• DLF
Group topped Real Estate advertising with 5% share closely followed
by Parsvanath Developers with 4% share in 2006
• Close competition by Vian Infrastructure and Sahara
India Housing for the 3rd position |
| Top
10 New advertisers of Real Estates in Print in 2006 |
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| • Among
the new entrants in 2006, Vian Infrastructure topped advertising
followed by Housing Development & Infrastructure Ltd |
Contribution
of Metro & Non-Metro cities in Real Estate advertising
in Print in ‘06 |
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• Metro
cities newspapers contributed a high 53% share of ad volumes
by Real Estates advertisers in 2006
• Non-Metro cities contributed 34% share of ad volumes |
Top
Innovative ad layouts used by Real Estate advertisers in Print
in 2006 |
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• Among
the Top 5 innovative ad layouts, Figured Outline was most widely
used by Real Estate advertisers in 2006
• L-shape also had a high share of usage |
Top
5 Real Estate Brands using Innovative ad layouts in Print
in 2006 |
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• Business
Park Town Planners had the maximum ads with innovative layouts
in Print in 2006
• Equal 11% share of ads by Apple A Day Properties, Galaxy
Builders and Gaursons India |
| Watch out for forthcoming
interesting analyses in future. |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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