Watches advertising in Print
rises 7% in H1 2005 compared to H1 2004: AdEx study
September 15, 2005 |
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Key Findings:
• Wrist Watches advertising spends in 2004 was approximately
twice that in 2000.
• 7% rise in Print advertising in 1st half of 2005 compared
to 1st half of 2004.
• Citizen tops the advertiser list in Print in the 1st
half of 2005.
• Ad spends in Newspapers/Magazines is in 56:44 ratio
• National magazines and Maharashtra newspapers are the
choice of advertisers.
This week, AdEx India looks at the ‘Wrist
Watches’ category. Let’s take a look at the growth
in Wrist Watches advertising spends during the years 2001-04
in Print medium.
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• If we compare the advertising spends
in Wrist Watches in 2004 compared to 2000, we observe an 88%
growth
Let’s see if the category advertising spends in the
1st half of 2005 have increased compared to spends in the
1st half of the previous year in Print? The chart below gives
the answers. |
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• Mere 7% rise
in advertising spends in the 1st half of 2005 compared to the
1st half of 2004
Let’s look at the Top 5 Wrist Watch advertisers, along
with their brands advertised in Print during the 1st half of
2005. |
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• Citizen tops advertising with 22% share in the 1st
half of 2005
• Titan Industries is in 2nd position with 16% share
Which were preferred more by Wrist Watch advertisers -- Newspapers
or Magazines -- in the 1st half of 2005? The pie chart below
gives the answers. |
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• 56% of ad
spends went to Newspapers
• Magazines got 44% share
Lastly, publications of which state were preferred by Wrist
Watch advertisers in the 1st half of 2005? |
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• As usual,
National magazines were the choice
• Among Newspapers, Maharashtra publications got the maximum
ad spends followed by Delhi
We shall be coming out with similar analyses on other categories
in the coming days. |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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