Food & Beverages Advertising in Print in 1st half of
2006: AdEx study
Wednesday, September 12th, 2006
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Key Findings:
• 13% growth in Food & Beverages Print advertising
in Jan-Jun ’06 over Jan-Jun ‘05
• ‘Tea’
category garnered the maximum 19% share in Food & Beverages
Print advertising in H1 2006
• ‘GCMMF’
was the top Food & Beverages advertiser in Print during
Jan-June ‘06
• Northern newspapers carried the
highest share of Food & Beverages ads while among magazines,
National magazines had the maximum share
• Metro cities
garnered 27% share of Food & Beverages advertising
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More usage of Sales Promotions by Food & Beverages in newspapers
This week AdEx India looks at Print advertising of ‘Food
& Beverages’ during the 1st half of 2006.
(Note: The entire analysis is based on ad volumes in Secondages)
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Growth
in Food & Beverages advertising on Print across the first
halves during 2004-06
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• 13% growth in ‘Food
& Beverages’ print advertising in H1 of 2006 over
H1 of 2005
• Jan-June 2005 saw a 6% rise in Food & Beverages
compared to first half of 2004
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| Share
of sub-categories of ‘Food & Beverages’ on
Print in the 1st half of 2006
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• ‘Tea’ category
contributed the highest 19% share in H1 2006
• Ice-cream/frozen desserts had 10% share followed by
Sweet/other Milk Products with 9% share
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5 Growing sub-categories on Print in Jan-June ’06 over
Jan-June ‘05
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• 8 times growth in advertising
by ‘Honey’ category in H1 2006 compared to H1 2005
followed by ‘Sauce/Ketchup’ with 7 times growth
• Other 3 top growing categories in Jan-June ‘06
were Wafers/Chips, Cheese/Cheese spreads and Sugar compared
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| Top
F&B Advertisers on Print in Jan–June 2006
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• Food &
Beverages saw highest advertising by ‘GCMMF’ followed
by ‘Today Tea’ in H1 2006
• Coca-Cola was in 3rd position in Jan-June 2006
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Zone
wise share of Food & Beverages in Newspapers and Magazines
in the 1st half of 2006
90:10 ratio of Food & Beverages advertising
in Newspapers and Magazines
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90% share of Food & Beverages advertising in Newspapers
in Jan-June ‘06
• Among Newspapers, Northern region newspapers had the
highest 37% share whereas among Magazines, National magazines
had the maximum share
• West zone publications got 2nd position in newspapers
and magazines both
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Publication
genre used by Food & Beverages in newspapers and magazines
in the 1st half of 2006
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In newspapers, maximum share of Food & Beverages advertising
went to General Interest newspapers
• Highest advertising by Food & Beverages in Women’s
magazines in Jan-June 2006
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Share
of Food & Beverages in Metro, Mini Metro and Non Metro cities
in Newspapers in Jan–June 2006
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• Metro cities got 27% share of Food & Beverages
advertising in H1 2006
• A huge 58% share of advertising in non-Metro cities
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Sales
Promotions used by Food & Beverages on Print in Jan–June
2006
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A high 42% share of Sales Promotions used by Food & Beverages
in Newspapers compared to 9% share in Magazines in the 1st
half of 2006
• Maximum usage of ‘Contest Promotions’
in newspapers followed by ‘Add-on Promotions’
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Print
Innovative ad-layouts used by Food & Beverages in Jan–June
2006 |
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• Maximum usage of ‘L
shape’ innovative ad layout used by Food & Beverages
in H1 2006
• Other innovative ad layouts were Figured Outline and
Jackets
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Watch out for
forthcoming analyses. |
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| (Analysis
from AdEx India-A Division of TAM Media Research)
For
more such analysis click here...
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