Analysis of Corporate Advertising in Print during Jan-Oct
2006: AdEx study
Wednesday, December 13th, 2006
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Key Findings:
• 12% growth in Overall
Corporate ad volumes in Jan-Oct ’06 over Jan-Oct ’05
in Print
• ‘General’ category garnered
a huge 89% share of Corporate advertising in Jan-Oct ‘06
• Northern publications had the highest share of
Corporate ads
• Advertisers focused on General
and Business newspapers and magazines for Corporate advertising
• ONGC topped Corporate advertising in newspapers
while Amway India led in Magazines
• Suzlon Energy had the maximum number of innovative ads
This week AdEx India looks at the trend in ‘Corporate
advertising’ in Print during the period of Jan-Oct 2006.
(Note: The entire analysis is based on Volumes in Column Centimeters)
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Growth
in Corporate advertising in Print during Jan-Oct ‘06
over Jan-Oct ‘05
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• 12% rise in advertising
volumes of Corporate advertising in Print in Jan-Oct ‘06
over Jan-Oct ‘05
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| Share
of sub-categories in Corporate advertising in Print in Jan-Oct
‘06
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• A huge share of Corporate
advertising was in the ‘General’ category in Print
• ‘Computer’ category in Corporate advertising
had 5% share
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| Contribution
of Zone in Corporate advertising in Print during Jan-Oct ‘06
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• North zone contributed
the maximum 28% share in overall Corporate advertising per edition
in Jan-Oct ‘06
• South zone followed closely
with 26% share |
| Genres
used in Corporate advertising in Newspapers & Magazines
in Jan-Oct ‘06
Share of Advertising in Newspapers and Magazines
in the ratio of 94:6
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• Highest share
of Corporate advertising in General Interest genre of newspapers
followed by Business newspapers in Jan-Oct ‘06
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In Magazines, advertising skewed towards General Interest and
Business genres
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Top
5 Advertisers for Corporate ads in Newspapers & Magazines
in Jan-Oct ‘06
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Newspapers saw maximum advertising by ONGC, Sahara India and
Khadi & Village Industries Commission with nearly equal
3% share in Jan-Oct ‘06
• In Magazines, Amway India led with 8% share
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| Top
Common Brands in Corporate ads in Newspapers & Magazines
in Jan-Oct ‘06
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• ONGC topped the Common
brands list, who advertised in newspapers as well as in magazines
in Jan-Oct ‘06
• Khadi Gramodyog in 2nd position
among common brands in Corporate advertising
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| Brands
using Innovative ad layout for Corporate advertising in Jan-Oct
‘06
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• Suzlon Energy had maximum
number of innovative ads in Jan-Oct ‘06 followed by Sujana
Group
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| Watch out for forthcoming interesting
analyses in future. |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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