OTC sector print ad volumes
up 14 pc in Jan-Sep ’10 – AdEx Analysis
|
|
|
|
Subject: Overview of OTC sector advertising in Print during
Jan-Sep ’10
(Note:T he entire analysis is based on Col*Cms)
|
|
|
| Highlights:
• Print ad volumes of OTC sector
have seen growth of 14% during Jan-Sep '10 compared
to Jan-Sep '09.
• 'OTC Products Range'
category contributed the maximum in overall advertising
share of OTC sector in Print during Jan-Sep '10.
• ‘Prince Pharma’
was the top advertiser of OTC products in Print
during Jan-Sep '10..
• ‘Nutricharge Tablets’
was the top brand of OTC products in Print during
Jan-Sep '10..
|
|
|
| |
Volume
Growth of OTC sector in Print during Jan-Sep '10 |
|
|
• During Jan-Sep '10, Print ad volumes of OTC sector
increased by 14% compared to same period in 2009. |
Share
of OTC categories in Print during Jan-Sep '10 |
|
|
• ‘OTC Products Range' category with 32% share
led OTC sector advertising in Print followed by 'Health Stimulant/Ginseng
and 'Vitamins/Tonics/Health Supplements' with 25% and 22%
share respectively during Jan-Sep '10. |
| Top
Advertisers of OTC sector in Print during Jan-Sep '10 |
|
|
• 'Prince Pharma', 'Panjon Pharma Ltd' and 'Ratan Ayurvedic
Sansthan' were the top 3 advertisers of OTC products in Print
during Jan-Sep '10. |
| |
| Top
brands of OTC sector in Print during Jan-Sep '10 |
|
|
• ‘Nutricharge Tablets, ‘Musli Power Xtra’
and ‘Speed Height Capsule’ were the top brands
of OTC sector in Print during Jan-Sep ‘10. |
| |
