Print ad volumes dip 3 pc
during Jan-Mar '09: AdEx Analysis
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Subject:
Snapshot of Print advertising during Q1 ’09 – Part
1
(Note: The entire analysis is based on Col*Cms)
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Highlights:
Overall Print Advertising:
• Print ad volumes decreased by 3% during
Jan-Mar '09 compared to Jan-Mar '08.
• In Print advertising 'Education'
was the top sector closely followed by 'Services' sector
during Q1 '09.
• 'Social Advertisements' category
had the maximum Print ad volumes in Jan-Mar '09.
• 'SBI' was the number one advertiser in Print advertising
during Jan-Mar '09.
• ‘LG Electronics
Ltd’ was the only advertiser to maintain its rank
among the Top 10 advertisers list in Print during Q1 ’09
and Q1 ’08. |
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Overview of Print Advertising |
Volume Growth of Print
advertising during Q1 ‘09
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During the 1st quarter of 2009, the Print advertising has
seen a drop of 3%, compared to the same period in 2008. |
Share
of Sectors in Print advertising
during Jan – Mar’09 |
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Top 10 sectors contributed for 58% share of overall Print
ad volumes during Q1 '09.'Education','Services' and 'Banking/Finance/Investment'
occupied the top 3 ranks in the Top 10 Sectors list of Print. |
| Contribution
of Top Categories in Print advertising
during Q1 ‘09 |
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• Share of Top 10 categories aggregates to 47% of overall
Print ad volumes during the 1st quarter of 2009. Top 3 categories
in Print were 'Social Advertisements', 'Educational Institutions'
and 'Cars/Jeeps'.2 of the Top 10 categories were from ‘Auto’
sector.
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| Growing
Categories in Print during Q1’09 compared to
Q1’08 |
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• Among all the categories advertised in Print, ‘Sanitary
Napkins’ had recorded maximum growth in its ad volumes,
followed by ‘Milk Powder/Condensed Milk’ and
‘Breath Fresheners’ during Q1 '09 compared to
Q1 '08.
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| Key
Advertisers in Print during Q1 09 and its Ranking in
Q1 ‘08 |
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Top 10 Advertisers list in Print was a mix of 3 advertisers
each of 'Auto' sector and 'Government' departments in Q1 '09.Compared
to Q1 ’08, 2 of the Top 10 advertisers had positive shift
in its rank, to be among the Top 10 advertisers list of Q1 '09
viz. ‘Government of India’ and ‘Ministry of
Health & Family Welfare’.
• Watch
out for the sequel of the Newsletter which will include micro
level analysis for the Top 3 sectors advertised in Print i.e.
Volume growth of the Sector in Print, Contribution of the Categories
and the Key Advertisers of the Sector.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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