Telecom sector advertising in print up 15
pc in 2007
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Highlights:
•15% growth in Telecom Sector advertising in
Print during 2007 over 2006.
• Telecommunication Services had the largest share of
56% of overall print ad pie of Telecom sector in 2007.
• Print advertising of Telecommunication Equipment grew
by 57%, whereas it dropped by 12% for the Telecommunication
Services during 2007 over 2006.
• 'Nokia Corporation' was the number
one advertiser under the Telecommunication Equipment and ‘BSNL’
leads in Telecommunication Services advertising in Print during
2007.
• 'Sagem Bleu' and 'Airtel Happy Recharge'
topped the chart of new brand launches under Telecommunication
Equipment and Telecommunication Services respectively in Print
during 2007.
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(Note: The entire analysis is based on Col. Cms)
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Below chart shows the segregation of the Telecom Sector:
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Growth in ad volumes of Telecom sector
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• Telecom sector
advertising in Print grew by 15% during 2007 over 2006.
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Share of segments of Telecom sector advertising
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Telecommunication Services led with 56% share
of overall Print advertising in Telecom sector followed by
Telecommunication Equipments with 34% share
in 2007.
•
Corporate /Brand Image and Public Issue together contributed
10% share of overall Print advertising of Telecom sector in
2007.
• ‘LG
Electronics India Ltd’ stood at number one
position in ‘Corporate’ advertising
and ‘Idea Cellular Ltd’ leads
in ‘Public Issue’ advertising
in print. |
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Segment wise growth in Telecom Sector
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• Telecommunication Equipments
has seen 57% growth in Print advertising during 2007 compared
to 2006.
•
Telecommunication Services recorded a drop
of 12% in Print advertising during 2007 over 2006.
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The Top 5 advertisers in Print
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'BSNL', 'Reliance Communication Ltd' and
'Tata Teleservices' were the top 3 advertisers
in the Telecommunication Services
advertising in Print during 2007.
• 'Nokia
Corporation' had the largest share of 40% of Telecommunication
Equipments followed by 'Motorola'
and 'LG Electronics India Ltd' with 17% and
15% share respectively during 2007.
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New Brands advertised in Telecom Equipments & Services
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• 5 out of top 10 new brand launched
in Print under the Telecommunication Equipments
were of 'Nokia' in 2007.
• The top 10 list of Telecommunication Services
comprised of 3 new brands of 'Reliance
communication services' in print during 2007.
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Share of Sales Promotion in Telecom Sector
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• 'Price Promotion' ad campaign was
used maximum for advertising of Telecommunication Equipments,
whereas 'Combination Promotion' was preferred
for advertising of Telecommunication Services
in 2007.
• Interestingly ‘Price Promotion’
which leads in Telecommunication Equipments
advertising with 48% share had a meagre share of 3% under
the Telecommunication Services.
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more such analysis click here...
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