Snapshot of print advertising
during last 10 years - Part 2
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Subject: Snapshot of
Print advertising during last 10 years (2000 vs 2009*) Part
2
(Note: The entire analysis is based on Col *Cms)
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Snapshot
of print advertising during last 10 years - Part
2 : AdEx Analysis |
| Part
1 Highlights:
• 6 times increase in number of
advertisers in Print during Jan-Sep ‘09
over 2000.
• The number of exclusive
advertisers in Print has increased by 7 times
during Jan-Sep ‘09 over 2000.
• 4.5 times growth in number
of brands advertised in Print during Jan-Sep‘09
over 2000.
•‘Banking/Finance/Investment’
was the only sector to maintain its rank in the
Top 10 list of sectors of 2000 and Jan-Sep’09
in Print. .
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| Part
2 Highlights:
• ‘Social Advertisements’
the top category in Print during Jan-Sep ‘09
was not among the top 10 list of 2000.
• ‘LG Electronics
India Ltd’ and ‘Samsung India Electronics’
were only two common advertisers in the top 10
list of advertisers in Print of 2000 and Jan-Sep
’09.
• Print Innovative ad layouts
increased by 4 times during Jan-Sep ’09
compared to 2005.
Data for 2009* available till Jan to Sep ‘09.
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Category
Performance in Print |
Share of Top 10 Categories of 2000
over the years in Print
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Share of Top 10 Categories of 2000 in Print was more than
20% from 2000 to 2004.
• Whereas, share of Top 10 Categories in Print was less
than 20% from 2005 onwards.. |
Top
10 Categories of Jan-Sep ‘09 in Print and its Rank in
2000 |
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During Jan-Sep ‘09, 3 of the categories were from ‘Services’
sector and 2 belonged to ‘Education’ sector.
• ‘Cars/Jeeps’, ‘Corporate/Brand Image’
and ‘Computer Education’ were the only 3 common
categories in the top 10 list of 2000 and Jan-Sep ’09
in Print... |
Advertiser
Performance on TV |
| Share
of Top 50 Advertisers of 2000 over the years in Print |
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• Share of Top 50 Advertisers of 2000 in Print was more
than 25% from 2000 to 2002.
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| Top
10 Advertisers of Jan-Sep ’09 in Print and its Rank
in 2000 |
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• 3 of the Top 10 Advertisers in Print of Jan-Sep ’09
belonged to Auto sector i.e. ‘Tata Motors Ltd’,
‘Maruti Suzuki Ltd’ and ‘General Motors
India Ltd’.
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Innovative
Ad layouts in Print |
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• Compared to 2005, the number of Innovative ad layouts
decreased across the years… till year 2008.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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