Landline phone service advertising
in Print medium up 72% in H1 of 2005: AdEx study
October 14, 2005 |
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Key Findings:
• 72% rise in Press advertising spends in the first half
of 2005 compared to the first half 2004.
• Landline Phone Service advertising observed 31% growth
in 2004 compared to 2003.
• ‘Tata Teleservices’ tops the advertisers
list in Press
• Advertisers prefer maximum ad space in Newspapers
• Add on Promotion, the choice of advertisers in Sales
Promotion
This week, AdEx India looks at the ‘Landline
Phone Service’ category. Let’s have a
look at the growth in Landline Phone Service advertising spends
during the years 2001-04 on Print medium.
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• 190% rise in advertising spends
in 2002 compared to that of 2001
• De-growth of 16% in advertising spends in 2003 compared
to 2002
Whether the advertising spends in Landline Phone Service shows
any rise/dip in the 1st half of 2005 compared to the 1st half
of 2004 in Print medium? The chart below gives the answers. |
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• 72% rise
in advertising spends in the 1st half of 2005 compared to the
1st half of 2004
Let’s look at the Landline Phone Service advertisers in
Press during the 1st half of 2004 and 2005 |
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• ‘Tata Teleservices’ maintained its
Top position in the 1st half of 2005 also
• Reliance Infocomm gets a jump from its 5th position
to 2nd position in 1st half 2005
• BSNL observes a high dip in advertising spends during
the 1st half of 2005 compared to the 1st half of 2004
Which publication nature (i.e. Newspapers or Magazines)
is preferred by the Landline Phone Service advertisers in
the 1st half of 2005? The pie below gives the answers.
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• 99% of the
advertising spends in Newspapers
Lastly, which type of promotions the Landline Phone Service
advertisers have adopted in the 1st half of 2005? |
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• Out of total
advertising share, 91% is Brand Promotion and rest is Sales
Promotion
• Add on Promotion, the choice of advertisers in Sales
Promotion
We shall be coming out with similar analyses on other categories
in the coming days. |
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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