Hosiery
Advertising in Print dips by 2% during Jan-May 2005: AdEx study
July 14, 2005 |
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Key
Findings:
• 2004 saw the maximum growth in Hosiery advertising across
2000-04.
• 2% dip in Print advertising in Hosiery category during
Jan-May '05 compared to Jan-May '04.
• Newspapers were the choice of advertisers.
• Maximum advertising in Maharashtra publications.
• Lux Hosiery tops the brand list during Jan-May '05.
This week, AdEx India looks at Advertising
in 'Hosiery' category in Print medium. Below is the advertising
pattern of 'Hosiery' category in Print across the years 2001-04.
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• 2002 was the only year to observe
a dip in advertising.
• Maximum growth in advertising observed in 2004 (71%)
Let's have a look at the advertising spends
in Hosiery category in Press during Jan-May '05 compared to
corresponding period in 2004.
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• The category
advertising observed a mere 2% dip during Jan-May'05 compared
to Jan-May'04.
Let's see which type of publications were preferred by Hosiery
advertisers.
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76% of the advertising share goes to Newspapers
• Magazines gets only 24% share
Publications of which state get the maximum Hosiery ads? The
chart below gives the answers.
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• Maharashtra publications get the maximum advertising
by Hosiery advertisers (19% share)
• National publications come 2nd with 15% share
Lastly, let's take a look at the Top 10 Hosiery Brands advertised
during Jan-May '05.
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•
Top 5 Brands capture 60% of the advertising share
• Lux Hosiery tops the brand list with 22% advertising
share across Jan-May 2005
• Jockey Undergarments is in 2nd position with 14% share
We shall be coming out with similar analyses on other categories
in the coming days.
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(Analysis from AdEx India- A Division
of TAM Media Research)
For
more such analysis click here...
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