Latest Newsletter from AdEx India, a division of TAM Media
Research
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| Advertising
on Vernacular Publications during Jan-Oct 2007
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Vernacular Publications = Non English Publications |
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Highlights:
•22% rise in ad volumes on Vernacular Publication
in Jan – Oct’07 compared to Jan – Oct’04.
•Vernacular Publications had 65% share in overall
advertising during Jan – Oct’07.
•Hindi Publications garnered the
highest share of 37% in Vernacular Publications during Jan
– Oct’07.
•Urdu Publications
grew the max. by 19% in Jan – Oct’07 compared
to the same period of 2006.
•‘Education’
sector topped advertising on Vernacular Publications.
•Maruti Suzuki Ltd topped
the list of advertisers.
(Note: The entire analysis is based
on Column Centimeters)
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Share of English Vs Vernacular Publications
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•Advertising on Vernacular and English Publications
in the ratio of 65:35.
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Growth in Vernacular Publications
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•A mere 2% growth in ad volumes
on Vernacular Publications in Jan-Oct ’07 compared
to the same period of 2006.
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Share of Vernacular Language Publications
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•Hindi Publications got the highest share of 37% during
Jan – Oct’07.
•Language
Publications from south got almost 40% share.
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Top 5 Growing Vernacular Publications
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•Urdu language publications topped the growth chart
followed by Bengali.
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Vernacular Newspapers vs. Magazine Share
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Growth of Vernacular Newspapers & Magazines
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•Vernacular Newspapers
and Magazines grew by 21% and 23% respectively in Jan –
Oct’07 compared to Jan – Oct’04.
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Top Sectors on Vernacular Publications
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•35% shares contributed by the top 3 sectors ‘Education’,
‘Services’ and ‘Auto’
during Jan-Oct ‘07.
•Retail sector ranked 6th on Vernacular Publications
with 5% share of ad volumes.
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Top Advertisers on Vernacular Publications
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•9% share contributed by the top 10 Advertisers on
Vernacular Publications.
•4 of the advertisers under ‘Auto’ sector
were among the top 10 list of advertisers during Jan-Oct ’07.
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Share of Local vs. National advertising
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•National and Local advertising on Vernacular Publications
in the ratio of 83:17.
•‘Independent Retailers’,
‘Properties/Real Estate’ and
‘Display Retail Shops’ were the
key categories in local advertising on Vernacular Publications
during Jan-Oct ’07.
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out for forthcoming interesting analyses in future.
(Analysis from AdEx India-A Division of TAM Media Research)
Siddhartha
Mukherjee
Vice President - Communications
TAM Media Research Pvt. Ltd
Mafatlal Chambers – B
N M Joshi Marg
Lower Parel (East)
Mumbai – 400 013
India
Tel:
+91 22 56531205
Mobile: +91 9820082516
E-mail: Siddhartha@tamindia.com
Website: www.tamindia.com
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