Latest Newsletter from AdEx
India, a division of TAM Media Research
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Subject: Overview of OTC sector advertising in Print
during Jan-Sep ‘08
(Note: The entire analysis is based on Col * Cms) |
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Highlights:
• 22% growth in Print advertising of
OTC sector during Jan-Sep '08 compared to Jan-Sep '07.
• ‘Range of OTC Products’
had the maximum share of overall OTC sector Print ad
pie during Jan-Sep ’08.
• ‘Ratan Ayurvedic Sansthan’
was the number one advertisers of OTC sector in Print
during Jan-Sep ’08.
• ‘Mankind Kaloree 1’
was the top new brand of OTC sector in Print during
Jan-Sep ’08.
• Maximum advertising of OTC
sector in Maharashtra publications during Jan-Sep ’08. |
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Volume Growth of OTC sector in Print during Jan-Sep '08
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During Jan-Sep '08, Print ad volumes of OTC sector have seen
a growth of 22% compared to Jan-Sep '07. |
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Share of OTC sub categories in Print during Jan-Sep '08
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• Top 10 sub categories contributed
for 91% share of total advertising of OTC sector in Print
during Jan-Sep ’08.
• ‘Range of OTC Products’,
‘Vitamins/Tonics/Health Supplements’ and ‘Health
Stimulant/Ginseng’ were the Top 3 sub categories of
OTC sector in Print.
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Growing sub categories of OTC sector in Print during Jan-Sep
'08
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• Compared to Jan-Sep ’07,
‘Range of Oral Hygiene Products’, ‘Range
of Family Planning Products’, ‘Analgesic/Cold
Tablets’ were the top 3 sub categories of OTC sector
to record maximum growth in its Print ad volumes during Jan-Sep
’08.
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Top Advertisers of OTC sector in Print during Jan-Sep '08 |
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• ‘Ratan Ayurvedic Sansthan’
with 8% share was at number one position followed by ‘Multani
Pharmaceuticals Ltd’ and ‘Mankind Pharma Ltd’
with 6% and 4% share respectively.
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New OTC brands advertised in Print during Jan-Sep '08
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• ‘Mankind Kaloree
1', ‘Saandhha Oil’ and ' Orthovit Oil' were top
10 3 New brand advertised in OTC sector in Print during Jan-Sep
‘08.
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Advertising
of OTC sector in Newspapers and Magazines was in the ratio
of 94:6. |
State wise advertising of OTC sector in Print during Jan-Sep
'08
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‘Maharashtra’ had the maximum share of 20% followed
by ‘Uttar Pradesh’ and ‘Madhya Pradesh’
with16% and 7% share of OTC sector advertising in Print during
Jan-Sep ‘08. |
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