Snapshot of Print advertising
during Q1 2010: Part 2– AdEx Analysis
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Subject:
Snapshot of Print advertising during Q1 2010 – Part
2
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
Print Advertising - Part 1
•‘Services’
was the top sector in Print advertising during Q1 2010.
•‘Social
Advertisements’ category had the max. share of
overall Print ad volumes during Q1 2010.
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‘Tata Motors Ltd’ was the number one advertiser
in Print advertising during Q1 2010.
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Max. Print advertising on Newspapers during Q1 2010.
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| Highlights:
Print Advertising (Top 3 Sectors) – Part
2
Services
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34% growth in Print advertising of ‘Services’
sector during Q1 2010 compared to Q1 2009.
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‘Properties/Real Estates’ was the
top category under ‘Services’ sector
in Print during Q1 2010.
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‘Naaptol.com leads in advertising of brands
of ‘Services’ sector in Print during
Q1 2010.
Banking/Finance/Investment
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Print advertising of ‘Banking/Finance/Investment’
sector up by 48% during Q1 2010 compared to Q1
2009.
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High advertising share of ‘Life Insurance’
category under ‘Banking/Finance/Investment’
sector in Print.
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‘SBI (State Bank Of India)’ tops the
advertisers list of ‘Banking/Finance/Investment’
sector in Print during Q1 2010.
Education Sector
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Print ad volumes of ‘Education’ sector
declined by 3% during Q1 2010 compared to Q1 2009.
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‘Educational Institutions’ category
contributed the max. in overall advertising of
‘Education’ sector in Print during
Q1 2010.
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‘Planman Consultant India P Ltd’ was
the top advertiser of ‘Education’
sector in Print during Q1 2010.
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Volume
Growth of Services sector in Print during Q1 2010 |
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• Compared
to Q1 2009, ‘Services’ sector has seen growth
of 34% in its Print ad volumes during Q1 2010. |
Share
of categories advertised under Services sector in Print |
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Top 10 categories accounted for 94% share of overall ‘Services’
sector advertising in Print during Q1 2010.
• ’Properties/Real Estates’ with 32% share
leads in advertising of ‘Services’ brands in Print
followed by ‘Hospital/Clinics’ and ‘Travel
& Tourism’ categories with 19% and 13% share respectively.
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| Top
Advertisers of Services sector in Print during Q1 2010 |
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‘Naaptol.com’, ‘Kesari Tours’ and
‘Cox & Kings India Ltd’ were the top 3 advertisers
of ‘Services’ sector in Print during Q1 2010.
• 4 of the top 10 advertisers of ‘Services’
sector belonged to ‘Travel & Tourism’ and
3 had advertised under ‘Internet Service-B2C & Online
Shopping’ category during Q1 2010.
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| Volume
Growth of Banking/Finance/Investment sector in Print |
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Print ad volumes of ‘Banking/Finance/Investment’
sector have recorded growth of 48% during Q1 2010 compared
to Q1 2009. |
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| Share
of Categories of Banking/Finance/Investment sector in Print |
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During Q1 2010, 64% share was contributed by the top 10 categories
in overall advertising of ‘Banking/Finance/Investment’
sector in Print.
• ‘Life Insurance’,’ Mutual Funds’
and ‘Public Issues’ were the top 3 categories
under ‘Banking/Finance/Investment’ sector in Print
during Q1 2010.
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| Top
Advertisers of Banking/Finance/Investment sector in Print |
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‘SBI (State Bank Of India)’,’ Life Insurance
Corp Of India’ and ‘Sundaram BNP Paribas Asset
Mgmt’ were the top 3 advertisers of ‘Banking/Finance/Investment’
sector in Print during Q1 2010. |
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| Volume
Growth of Education sector in Print |
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‘Education’ sector has observed 3% decline in
its Print ad volumes during the 1st quarter of 2010 compared
to the same period in 2009. |
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| Share
of Education categories advertised in Print |
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‘Educational Institutions’ had maximum share i.e.
70% of overall ‘Education’ sector advertising
in Print during Q1 2010.
• ’Coaching Centre/Competitive Exam’ and
‘Computer Education’ occupied 2nd and 3rd place
with 18% and 6% share respectively during Q1 2010.
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| Top
Advertisers of Education sector in Print |
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‘Planman Consultant India P Ltd’, ‘Manipal
Group’ and ‘Srm University’ were the top
3 advertisers of ‘Education’ sector in Print during
Q1 2010. |
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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