Highlights:

• Retail sector saw a growth of 4% in Print advertising during 2007 compared to 2006.

• ‘Independent Retailers’ had the largest share of 51% of overall Retail sector ad pie in Print during 2007.

• ‘Pantaloons Retail India Ltd’ was the top advertiser in Retail sector during 2007.

• Maharashtra leads with 19% share of Retail sector ad pie during 2007.

• During 2007,Retail sector has seen a growth of 4% during 2007 over 2006.

• During the 2nd half of year 2007, advertising in the Retail sector increased by 25% compared to the 1st half of the same year.

• During 2007, Retail sector saw maximum contribution from ‘Independent Retailers’. i.e. 51% share followed by ‘Retail Categories’ and ‘Display Retail Shops’ with 28% and 21% share respectively.

• Top 10 Retail players accounted for 27% share of overall Retail sector advertising in Print during 2007.

• ‘Pantaloons Retail India Ltd’ an Independent Retailers was at 1st position in top 10 advertisers list of Retail sector in Print during 2007

• During 2007, 5 out of top 10 advertisers were for the Automobiles Retail Outlets.

• Sales Promotional ads campaign grew by 7% in 2007 compared to 2006.

• Among the Sales Promotional campaign, ‘Discount Promotion’ had maximum share of 35% followed ‘Multiple Promotion’ and ‘Add on Promotion’ with 29% and 19% share respectively.

• Maharashtra had the largest share of Retail sector advertising i.e. 19% during 2007.

• Tamil Nadu was at 2nd place with 17% share followed Andhra Pradesh and Kerala which shared the 3rd place with an equal share of 11%.

For more such analysis click here...