Biscuits advertising spends grew
62% in 2005 compared to 2004: AdEx study
January 13, 2006 |
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| Key
Findings:
• Biscuits advertising spends in Print rose 62% in 2005
compared to 2004
• Priya Gold Biscuits led biscuits advertising in Print
in 2005
• Maximum advertising spends in Newspapers
• Children’s publications got only 8% of advertising
share
This week, AdEx India looks at the Biscuits
category. Let’s take a look at advertising
spends by biscuit manufacturers across the years 2000 to 2005. |
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Growth of 62% in biscuits advertising spends in 2005 compared
to 2004
• 5% dip in biscuits advertising spends in 2003 compared
to 2002
Let’s look at the top biscuit brands
advertised in print medium in 2005.
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• Top 10 Biscuits
Brands contributed 67% of advertising spends
• Priya
Gold Biscuits topped the list with 20% share closely followed
by Parle G Power Supply
Which type of publication -- Newspapers or Magazines -- was
used the most by biscuit advertisers for their ads in 2005?
The pie below gives the answer.
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Maximum biscuits advertising went to Newspapers
Lastly, let’s find out which publication genre was used
the most by biscuit advertisers.
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Maximum biscuits advertising went to General Interest publications
• Children’s publications came in at 2nd position
We will be coming out with similar analyses on other categories
in the coming days
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| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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