Chocolates advertising in
print jumps 129 pc in Jan-Sep ’09 – AdEx Analysis
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Subject: Overview of Chocolates Advertising in Print during
Jan-Sep ‘09
(Note: Entire analysis is based on Col*Cms)
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Chocolates advertising
in print jumps 129 pc in Jan-Sep ’09 –
AdEx Analysis |
| Highlights:
• Print ad volumes of Chocolates
increased 129% during Jan-Sep '09 compared to
Jan-Sep '08.
• Cadbury India Ltd was
the lead advertiser under Chocolates category
in Print during Jan-Sep ‘09..
• ‘Cadbury Bourville’
was the most advertised new brand in Print during
Jan-Sep’09.• ‘Tata Motors Ltd’
was the number one advertisers in Print during
Jan-Sep ’09.
• 30% share of overall Chocolates advertising
in Magazines during Jan-Sep'09. |
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Volume Growth of Chocolate advertising
in Print during Jan-Sep ‘09
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During Jan-Sep '09, Print advertising of Chocolates increased
by 129% compared to Jan-Sep '08. |
Key
advertisers of Chocolates in Print during Jan-Sep '09 |
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‘Cadburys India Ltd' with 84% share led Chocolates advertising
in Print followed by ‘Lotte India Corporation Ltd’
and ‘Good House Keeping’ at 2nd and 3rd place
respectively during Jan-Sep’09.
• Top 5 advertisers constituted 97% of overall Chocolates
advertising in Print during Jan-Sep’09.
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| New
Chocolate brands advertised in Print during Jan-Sep'09 |
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• 2 new brands of 'Cadburys India Ltd' i.e. ‘Cadbury
Bournville’ and ‘Cadbury Bournville Raisin &
Nut’ were among the Top 3 new Chocolate brands advertised
in Print during Jan-Sep ‘09.
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| Advertising
of Chocolate brands in Newspapers and Magazines |
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• Chocolate advertising in Newspapers and Magazines
was in the ratio of 70:30 during Jan-Sep'09.
• Among the Magazine Genres, ‘Women’s’
Magazine contributed the max. i.e. 44% followed by ‘News/Current
Affairs’ and ‘Fashion & Lifestyle’ with
14% and 7% share respectively during Jan-Sep ’09.
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| Chocolate
advertising in Metro, Non Metro and Mini Metro Newspapers |
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• ‘Metro’ Newspapers accounted for highest
share i.e. 71% of overall Chocolate advertising in Newspapers
followed by Non Metro and Mini Metro Newspapers with 18%
and 11% share respectively during Jan-Sep’09.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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