IT sector advertising in
print up 39 pc Jan-Jun 2010: AdEx Analysis
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Subject: Snapshot of
IT sector advertising in Print during Jan-Jun ‘10
(Note: The entire analysis is based on Volumes in Col*Cms)
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Highlights:
Overall
Print Advertising
• 39% growth in Print advertising
of 'IT' sector during Jan-Jun'10 compared to Jan- Jun‘09.
• ‘Laptops/Notebooks’ category
contributed for more than half of the overall
‘IT’ sector advertising
in Print during Jan-Jun’10.
• ‘Dell Computer Corporation’
was the number one advertiser of ‘IT’
sector in Print during Jan-Jun’10.
• Maximum advertising of ‘IT’
brands in Non Metro Newspapers during Jan-Jun’10.
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Volume
Growth of IT sector in Print |
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Print ad volumes of ‘IT’ sector have seen growth
of 39% during Jan-Jun’10 compared to Jan-Jun ‘09. |
Share
of IT categories in Print |
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‘Laptops/Notebooks’ had the maximum share i.e.
58% of the ‘IT’ sector Print ad pie followed
by ‘Corporate Image-Computer’ and ‘Desktops’
with 12% and 7% share respectively during Jan-Jun
‘10. |
| Top
Advertisers of IT sector in Print |
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• ‘Dell
Computer Corporation’ had the maximum share i.e. 38%
of overall advertising share of ‘IT’
sector in Print followed by ‘Hewlett Packard India Ltd’
and ‘Lenovo’ with 15% and 8% share
respectively during Jan-Jun’10.
•
84% share contributed by the top 10 advertisers in overall
advertising share of ‘IT’ sector in Print during
H1 ‘2010. |
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| Top
New brands of IT sector in Print |
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‘Dell Inspiron R Series’, ‘Dell Inspiron
560 S’ and ‘Toshiba Satellite L-510’ were
the top 3 new brands of IT sector advertised in
Print during H1 ‘2010.
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3 brands each of ‘Dell Computer Corporation’ and
‘Hewlett Packard India Ltd’ made it to the
top 10 list of new brands of ‘IT sector’ advertised
in Print during H1 ‘2010. |
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| Advertising
of ‘IT’ sector in Newspapers and Magazines was in
the ratio of 92:8 during Jan-Jun‘10 |
| Share
of IT Sector in Metro/Non Metro/Mini Metro Newspapers |
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47% of ‘IT’ sector advertising in Non Metro Newspapers
followed by Metro and Mini Metro Newspapers with
36% and 17% share respectively during Jan-Jun’10.
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| Usage
of Sales Promotional ads by IT brands in Print |
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Among the Sales Promotional ad campaigns used for advertising
of ‘IT’ brands in Print, ‘Add on Promotion’
had the maximum usage i.e. 36% share followed by ‘Combination’
and ‘Contest’ Promotion with 21% and 17% share
respectively during Jan-Jun ‘2010.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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