Innovative ad layouts
in print grow four-fold in H1 ’09: AdEx Analysis
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Subject:
Snapshot of Print Innovative Ad layouts usage during H1 ‘09
(Note: The entire analysis is based on Insertions)
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Highlights:
• Print Innovative ad layouts usage
has seen growth of 4 times during the 1st half
of 2009 compared to 2008.
• ‘Figured Outline'
was most widely used Innovative ad layout in Print
during H1 '09.
• ‘Food & Beverages’
sector has the max. share of Innovative ad layouts
used in Print during H1 ’09.
• Max. Innovative ad layouts appeared in
Non Metro Newspapers during H1 ’09. |
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Growth in Usage of Print Innovative
ads during H1 ‘09
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Cellular Phone Services accounted for 77% share of overall
Telecommunication Services in Print during H1 ’09. |
Type
of Innovative Shapes used in Print during H1 ‘09 |
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Outline’ ad layout has the highest share i.e. 35% of
total number of Innovative ad layouts used in Print followed
by ‘Jacket’ and ‘L shape’ with 30%
and 24% share respectively.
• Top 5 ad layouts together contributed for 97% share
of total number of Innovative ad layouts used in Print during
H1 ’09.
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Top
growing Innovative Shapes in Print during H1 ’09 over
H1 ‘08 |
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• During H1 ’09, ‘T Shape’ has recorded
max. growth in its usage followed by ‘Print Innovative
Format’ and ‘Jacket’ at 2nd and 3rd place
respectively compared to H1 ’08.
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Share of Top Sectors using Innovative ad layouts in Print |
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• Highest usage of Innovative ad layout in ‘Food
& Beverages’ sector followed by ‘Media’
and ‘Banking/Finance/Investment’ with 19% and
14% respectively in Print during H1 ‘09.
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| Top
Categories using Innovative ad layouts during H1 ‘09
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'Edible Oil', 'Life Insurance' and 'Publications/Book' were
the Top 3 categories in usage of Innovative ad layouts in Print
during Jan-Jun '09. |
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Share
of Print Innovative ad layouts (Metro/Non Metro and Mini Metro)
Newspapers |
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'Non Metro' Newspapers recorded
maximum usage of Innovative ad layouts i.e. 55% followed by
Metro and Mini Metro Newspapers with 32% and 12% share respectively.
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