Air conditioners advertising in print up
11 pc in January-April 2008: AdEx Analysis
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Subject: Advertising of Air Conditioners in Print during
Jan-Apr ‘08
(Note: The entire analysis is based on Volumes Col * Cms) |
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Highlights:
• 11% growth in advertising of Air Conditioners
in Print during Jan-Apr '08 compared to Jan-Apr '07.
• ‘LG Electronics India Ltd' was number one advertiser
of Air Conditioners in Print during Jan - Apr '08.
• ‘LG Air Conditioners' topped the list of Air
Conditioner brands advertised in Print during Jan - Apr '08.
• Maximum usage of 'Finance Scheme'
and 'Multiple Promotion' for advertising of Air Conditioners
in Print during Jan - Apr '08. |
Volume Growth of Air Conditioners in Print during Jan-Apr
'08
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• Advertising of Air Conditioners
in Print saw a growth of 11% during Jan - Apr '08 compared
to Jan - Apr '07.
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Share of Air Conditioner advertising in Print (Non Retail
vs. Retail)
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• During Jan-Apr
'08, Non Retail and Retail advertising of Air Conditioners
in Print was in the ratio of 95:5.
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Key players of Air Conditioners in Print during
Jan-Apr '08
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• During Jan - Apr '08, the Top
5 advertisers accounted for 70% share of overall advertising
of Air Conditioners in Print.
• ‘LG Electronics India
Ltd' leads with 21% share of Air Conditioners ad pie in Print
followed by 'Voltas Limited' and 'Mirc Electronics' with 15%
and 14% share respectively during Jan - Apr '08. |
Top Air Conditioner Brands advertised in Print during Jan-Apr
'08
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• ‘LG Air Conditioners',
'Voltas Air Conditioners' and 'Samsung Bio Sleep' were the
Top 3 Air Conditioner brands advertised in Print during Jan-Apr
'08.
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Advertising
of Air Conditioners in Newspapers and Magazines was in the
ratio of 99:1. |
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Advertising of Air Conditioners in Newspapers (Metro, Non
Metro and Mini Metro)
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• During Jan - Apr '08, Non Metro
Newspapers had a high share of 63% followed by the Metro and
Mini Metro Newspapers with 25% and 12% share respectively.
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Brand Promotion:
68%, Sales Promotion: 32% and Others: 0.2% |
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Usage of Sales Promotional ad campaign for Air Conditioners
in Print
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During Jan - Apr '08, Sales Promotional ad campaign used for
the advertising of Air Conditioners recorded a growth of 1.7
times compared to Jan - Apr '07..
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‘Finance Schemes' and 'Multiple Promotion' together
accounted for 81% share of total number of Sales Promotional
ad campaigns of Air Conditioners used in Print during Jan-
Apr '08.
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Snapshot of Air Conditioner
advertising in Print during 2007. |
Volume Growth of Air Conditioners in Print during 2007 over
2006
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• During 2007, Print
advertising of Air Conditioners saw a drop of 1% compared
to 2006.
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High share of Air Conditioner advertising during the 2nd Quarter
of 2007 and 2006.
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New Air Conditioner brands advertised in Print during 2007
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‘Godrej Eon Air Conditioners’, 'Panasonic Envio
P2' and 'LG Intelloeye' were the Top 3 new brands advertised
in Print during Jan - Apr '08. |
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more such analysis click here...
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