Latest Newsletter from AdEx India, a division of TAM Media
Research
|
|
|
|
Skin
Care products advertising in Print in 2006 |
|
|
|
Highlights:
• 8% rise in ad volumes of Skin Care products
in Print in 2006 over 2005
• Fairness Creams garnered the maximum 28% share closely
followed by Skin Care Products in 2006
• High growth in ad volumes registered by Vanishing
Cream/Snows in 2006
• West and North zone publications cornered most of
the ad volumes
• Newspapers accounted for 78% of ad volumes whereas
22% went Magazines
• HLL topped Skin Care advertising in Print in 2006
• ‘L shape’ ad layout was used most
extensively by Skin Care products
• Maximum usage of Innovative layout ads by ‘Fair
& Lovely Multivitamin’
This
week, AdEx India looks at the advertising trends of Skin Care
products in Print in the year 2006. (Note: The entire analysis
is based on Volumes in Column Centimetres.)
|
| |
| Growth
in Skin Care products advertising in Print in 2006
|
|
| • 8% increase in ad volumes
of Skin Care products in Print in 2006 compared to previous
year |
| Share
of segments of Skin Care products in Print in 2006
|
|
• Fairness
Creams and Skin Care products accounted for maximum share of
Print ads with 28% and 27% share respectively in 2006
•
Medicated Skin Treatment had a share of 15% |
| Top
5 Growing categories of Skin Care in 2006 over 2005
|
|
• Maximum 3-time growth
in ad volumes was registered by Vanishing Creams/Snows in
Print in 2006 over 2005
• Other 3 categories with high growth in ad volumes
were Cold Creams, Antiseptic Creams/Liquids and Face Creams |
| Seasonality
trend of Skin Care products in Print in 2006
|
| |
• 2005 saw a
peak in Skin Care products advertising in Q3 followed by a drop
in the last quarter in Print
• However, in 2006, high
advertising was observed by Skin Care products in the last 2
quarters |
Zone-wise
contribution of Skin Care products in 2006 |
| |
•
Publications from West zone contributed the maximum 29% share
of ad volumes followed by North zone in 2006
• South and East zones had shares of 17% and 15% respectively |
Share
of advertising in Newspapers & Magazines in 2006 |
| |
| • Newspapers accounted
for a big 78% share while the balance 22% went to Magazines
in 2006 |
| Genres
used by Skin Care products in Newspapers & Magazines in
2006 |
| |
• Among Magazines,
Women’s genre accounted for the highest 62% share in 2006
• News/Current Affairs genre magazines contributed 13%
share |
Top
Players of Skin Care products in Print in 2006 |
| |
• Hindustan Lever was the
top advertiser of Skin Care products in Print in 2006
•
Top 5 players of Skin Care products accounted for 48% share
of ad volumes in Print in 2006
• Ratan Ayurvedic Sansthan
was in 2nd position with 10% share |
New
Skin Care brands launched in Print in 2006 |
| |
• Among the new entrants
in Skin Care, 4 of them were Fairness Creams
• New
entrant ‘Fair & Lovely Active Sun Block’ was
on top followed by ‘Ponds Skin Renewal Lifting Cream’
in 2006 |
Innovative
ad layouts used by Skin Care products in Print in 2006 |
|
• ‘L shape’
was the most widely used Innovative ad layout by Skin Care
products with maximum 62% share in 2006
• The Top 2 positions saw brand extension of Fair &
Lovely with maximum usage of ads with innovative layouts |
| Watch out for forthcoming interesting
analyses in future. |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
|
| |
