Shampoos/ conditioners advertising
in newspapers jump 75 pc in 2008 – AdEx Analysis
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Subject: Overview of Shampoos/Conditioners advertising
in Print during 2008
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• Print advertising of ‘Shampoos/Conditioners’
witnessed 1.2 times rise during 2008 compared to 2005.
• 75% of ‘Shampoos/Conditioners’
category advertising in Newspapers during 2008.
• ‘Cavin Kare Limited’
was the number one advertisers in ‘Shampoos/Conditioners’
category advertising in Print during 2008.
• Top 10 New brands of ‘Shampoos/Conditioners’
advertised in Print, comprised of 3 brands each of ‘Hindustan
Unilever’ and ‘Dabur India Ltd’ during
2008.
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Volume Growth of Shampoos/Conditioners in Print
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During 2008, ‘Shampoos/Conditioners’ category
advertising has seen a drop of 24% in Print compared to 2007.
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Share of Newspaper and Magazine Genre in advertising of Shampoos/Conditioners
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• Advertising of ‘Shampoos/Conditioners’
in the Newspapers and Magazines was in the ratio of 75:25
during 2008.
• ‘Women’s’
genre contributed the maximum i.e. 63% of overall ‘Shampoos/Conditioners’
advertising in Magazines followed by the ‘News/Current
Affairs’ and ‘General Interest’ with 11%
and 8% share respectively during 2008.
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Top Advertisers of Shampoos/Conditioners in Print during 2008
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• ‘Cavin Kare Limited’,
‘Ban Labs Ltd’ and ‘Hindustan Unilever Ltd’
were the Top 3 advertisers of ‘Shampoos/Conditioners’
category in Print during 2008.
• Top 10 advertisers share aggregates
to 95% of overall ‘Shampoos/Conditioners’ advertising
share in Print during 2008.
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Top New brands of Shampoos/Conditioners in Print during 2008
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• ‘Ratan Satritha Plus’,
‘Rusy Guard Shampoo’ and ‘Garnier Fructis
Sleek Shine’ were the Top 3 new ‘Shampoos/Conditioners’
brands advertised in Print during 2008.
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Top States in advertising of Shampoos/Conditioners in Newspapers
during 2008 |
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• ‘Uttar Pradesh’,
‘Madhya Pradesh’ and ‘Punjab’ were
the Top 3 states in advertising of ‘Shampoos/Conditioners’
brands in Newspapers during 2008
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Advertising of Shampoos/Conditioners in Metro/Non Metro/Mini
metro Newspapers. |
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Non Metro Newspapers accounted for 66% share of overall ‘Shampoos/Conditioners’
advertising in Newspapers followed by Metro and Mini Metro Newspapers
with 19% and 15% share respectively during 2008. |
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