Automobile sector advertising
in print dips 13 pc in 2008: AdEx Analysis
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Subject: Overview of Automobile sector advertising in
Print during 2008
(Note: The entire analysis is based on Col*Cms) |
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Highlights:
• Print ad volumes of Automobile sector
declined by 13% during 2008 compared to 2007.
• During 2008, ‘Passenger
Vehicles’ leads in advertising of Automobiles
sector in Print.
• 'Tata Motors Ltd'
was the top advertisers of Automobiles sector in Print
during 2008.
• 'Tata Indigo CS' topped the list
of new Automobile brands advertised in Print during 2008.
• 'Multiple Promotion’
was preferred among all the sales promotions used for
the advertising of Automobile brands in Print during 2008. |
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Volume Growth of Automobile Sector in Print during 2008
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Compared to 2007, Print advertising of Automobiles dropped
by 13% during 2008..
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Share of categories of Automobile sector in Print during 2008
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• 'Passenger Vehicles' were the
front runners in Print advertising with 64% share followed
by ‘Motorcycle’ and ‘Commercial Vehicles’
with 17% and 7% share respectively during 2008.
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Automobile Advertisers used Newspapers and
Magazines in an advertising ratio of 97:3. |
State-wise share of Automobile sector in Print during 2008
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• Maximum advertising of Automobiles
in Maharashtra state followed by ‘Andhra Pradesh’
and ‘Uttar Pradesh’ state each with 10% share
during 2008.
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Tally of Automobile Advertisers in Print during 2008 |
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• 4% rise in number of Automobile
advertisers in Print during 2008 compared to 2007.
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Top 10 Automobile Advertisers in Print during 2008
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• ‘Tata Motors Ltd’,
‘Maruti Suzuki Ltd’ and ‘Hyundai Motor India
Ltd’ were the Top 3 advertisers of Automobiles in Print
during 2008.
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| Top
New brands of Automobile sector in Print during 2008
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During 2008, Top 3 new Automobile brands advertised in Print
were of ‘Tata Motors Ltd’ viz. ‘Tata Indigo
CS’, ‘Tata Indica Vista’ and ‘Tata Sumo
Grande’.
• 3 brands each in the Top
10 list of new Automobile brands advertised in Print were of
'Tata Motors Ltd' and ‘Maruti Suzuki Ltd’.
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Usage
of Sales Promotions ad campaigns in the Automobile sector
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• More than 55% of Automobile
ads in Print were for Sales Promotion during 2008.
• Among the Sales Promotion
ads, ‘Multiple Promotion’ had the maximum share
of 47% followed by ‘Discount Promotion’ and ‘Add
on Promotion’ with 23% and 14% share respectively.
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