Key Findings:
· 7% rise in Domestic Airlines Advertising in Press in 2004 (i.e Jan-Dec ’04) compared to 2003.
· Q1 shows the maximum Airlines advertising in 2004 whereas 2003 had maximum advertising in Q2 and Q3 in Press.
· Domestic Airlines shows a rise of 407% in 2003 compared to 2000 in Press.
· ‘Jet Airways’ tops advertising in Press in 2004 (i.e Jan-Dec ’04).

This week, AdEx India looks at Life Insurance category. First, let’s look at the Life Insurance advertising in Press across Jan-Nov in 2003 and 2004.

7% rise in Domestic Airlines advertising in Press during 2004 (i.e Jan-Dec ’04) compared to 2003.
Now, let’s look at the advertising pattern of Domestic Airlines in 2003 and 2004 in Press.

2004 shows maximum Airlines advertising in Q1 whereas Q2 and Q3 show maximum advertising in 2003 in Press.
Let’s look at the advertising spends of Domestic Airlines in 2003 compared to the past years.

Domestic Airlines advertising shows a rise of 407% in 2003 compared to 2000 in Press.

Lastly, let’s look at the advertisers that top Airlines advertising in Press in 2004 (i.e Jan-Dec ’04).

Jet Airways tops advertising (with 37% of the advertising share) whereas Indian Airlines (with 29% of the share) stands at the 2nd position.

We shall be coming out with similar analyses on other categories in the coming weeks.

(Analysis from AdEx India- A Division of TAM Media Research)