Overview of Chocolates Advertising
in Print during Jan-Oct ‘10: AdEx Analysis
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Subject: Overview of
Chocolates Advertising in Print during Jan-Oct ‘10
(Note: Entire analysis is based on Col*Cms)
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| Highlights:
• Print ad volumes of Chocolates
decreased by 31% during Jan-Oct '10 compared to
Jan-Oct '09.
• Cadbury India Ltd was
the leading advertiser under Chocolates category
in Print during Jan-Oct ‘10.
• ‘Priya Gold Snakker’
was the most advertised new brand in Print during
Jan-Oct ’10.
• 90% share of overall
Chocolates advertising in Newspapers during Jan-Oct
'10.
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Volume
Growth of Chocolate advertising in Print during Jan-Oct ‘10 |
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• During Jan-Oct '10, Print advertising of Chocolates
decreased by 31% compared to Jan-Oct '09. |
Key
advertisers of Chocolates in Print during Jan-Oct '10 |
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• ‘Cadburys India Ltd' with 47% share led Chocolates
advertising in Print followed by ‘Surya Food and Agro
Pvt Ltd’ and ‘Gujarat Co-operative Milk Marketing
Fed’ at 2nd and 3rd place respectively during Jan-Oct
’10.
• Top 5 advertisers constituted 90% of overall Chocolates
advertising in Print during Jan-Oct ’10.
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| New
Chocolate brands advertised in Print during Jan-Oct '10 |
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• ‘Priya Gold Snakker’ was the Top New Chocolate
brand advertised on Print followed by ‘Horlicks Nutri
Bar’ and ‘Amul Rejoice Chocolates’ at 2nd
and 3rd place respectively during Jan-Oct ‘10.
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| Advertising
of Chocolate brands in Newspapers and Magazines |
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• Chocolate advertising in Newspapers and Magazines
was in the ratio of 90:10 during Jan-Oct '10
• Among the Magazine Genres, ‘Children’s’
Magazine contributed the max. i.e. 90% followed by ‘Entertainment’
and ‘Travel’ Magazines during Jan-Oct ’10.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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