Passenger vehicles print ads up 12 pc during
January-July 2008: AdEx Analysis
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Subject: Overview of Passenger
Vehicles* advertising in Print in Jan - Jul ‘08
(Note: The entire analysis is based on Col * Cms)
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Highlights:
• Print ad volumes of Passenger Vehicles*
saw growth of 12% during Jan – Jul ’08 compared
to Jan – Jul ’07.
• ‘Maruti Suzuki Ltd’ was the number
one advertisers in Passenger Vehicles*category in Print
during Jan – Jul ’08.
• ‘Tata Indica CS’
was advertised the most among the new brands of Passenger
Vehicles*launched in Print during Jan – Jul ’08.
• 64% of Passenger Vehicles*
ads were for Sales Promotional campaigns in Print during
Jan - Jul ’08.
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Print Advertising Share of Passenger Vehicles*category in
Automobile sector
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• During Jan –Jul ’08,
57% share contributed by the Passenger Vehicles* category
in overall advertising of Automobile sector in Print.
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Volume Growth of Passenger Vehicles* category in Print
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• 12% rise in Print ad volumes
of Passenger Vehicles* category in Jan – Jul ’08
compared to Jan - Jul ‘07.
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Top Key players of Passenger Vehicles*in Print during Jan
–Jul ‘08
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• Top 10 advertisers of Passenger
Vehicles* contributed for 92% share in Print during Jan –
Jul ‘08.
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‘Maruti Suzuki Ltd’, ‘Tata Motors Ltd’
and ‘Hyundai Motor India Ltd’ were the Top 3 advertisers
in Passenger Vehicles* category during Jan – Jul ’08.
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New Passenger Vehicle* brands advertised in Print during Jan
– Jul ‘08 |
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• ‘Tata Indigo CS’,
‘Maruti Suzuki Swift Dzire’ and ‘Tata Sumo
Grande’ were the Top 3 new brands advertised under Passenger
Vehicles* category in Print during Jan – Jul ’08.
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Advertising of Passenger Vehicles*in Newspapers and Magazines
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• During Jan –Jul’08,
advertising of Passenger Vehicles* category on Newspapers
and Magazines was in the ratio of 97:3.
• Among the Magazine
genres, ‘Automobile’ magazines had the maximum
share of 40% followed by ‘Business/Finance/Economy’
and ‘News/Current Affairs’ with 19% and 18% share
respectively. |
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Advertising of Passenger Vehicles*in (Metro, Non Metro and
Mini Metro) Newspapers
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56% share of Passenger Vehicles* category advertising in Non
Metro Newspapers followed by ‘Metro’ and ‘Mini
Metro’ Newspapers with 33% and 11% share respectively
during Jan – Jul ‘08.
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Sales Promotional Ads: 64%, Brand Promotion: 35% and Others:
1%
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Usage of
Sales Promotional Ad campaigns for Passenger Vehicles*brands
in Print
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55% share of Sales Promotional ads were for ‘Multiple
Promotion’ followed by ‘Discount Promotion’
and ‘Exchange Promotion’ with 24% and 5% respectively
during Jan – Jul ’08.
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more such analysis click here...
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