Personal care advertising
in print up 31 pc during 2009: AdEx Analysis
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Subject: Overview of
Personal Care sector advertising in Print during 2009
(Note: The entire analysis is based on Col*Cms)
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| Highlights:
• Print advertising of ‘Personal
Care’ sector grew by 31% during 2009 compared
to 2008.
• ‘Personal Healthcare’
sub sector led the advertising of ‘Personal
Care’ sector in Print during 2009.
• ‘Ratan Ayurvedic
Sansthan’ was the top advertiser under ‘Personal
Care’ sector in Print during 2009.
• ‘Dove Hair Fall
Therapy System’ occupied the top position
among the new brands of ‘Personal Care’
advertised in Print 2009.
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Share
of ‘Personal Care’ sector in overall Print advertising |
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• ‘Personal Care’ sector contributed for
5% share in overall Print advertising during 2009. |
Volume
Growth of ‘Personal Care’ sector in Print |
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• During 2009, 31% growth in Print advertising of ‘Personal
Care’ sector compared to 2008. |
| Share
of ‘Personal Care’ sub sectors in Print |
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• ‘Personal Healthcare’ sub sector was the
top contributor with 61% share of overall Print ad volumes
of ‘Personal Care’ sector followed by ‘Hair
Care’ and ‘Skin Care’ sub sectors during
2009.
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| Share
of Newspapers and Magazines in advertising of ‘Personal
Care’ brands |
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• Advertising of ‘Personal Care’ sector
in Newspapers and Magazines was in the ratio of 89:11 during
2009.
• ‘Women’s’ magazines had the highest
share (59%) of overall advertising of ‘Personal Care’
sector in magazines followed by ‘General Interest’
and ‘News/Current Affairs’ magazine genres with
14% and 11% share respectively during 2009.
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Top
Advertisers of ‘Personal Care’ sector in Print |
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• ‘Ratan Ayurvedic Sansthan’, ‘Prince
Pharma’ and ‘Hindustan Unilever Ltd’ were
the top 3 advertisers of ‘Personal Care’ brands
advertised in Print during 2009.
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New
Brands of ‘Personal Care’ sector advertised in
Print |
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• ‘Dove
Hair Fall Therapy System’, ‘Venus Wino’ and
‘Joy Honey Almonds Skin Care’ were the top 3 new
brands of ‘Personal Care’ sector in Print during
2009.
• Top 10 list of new brands of ‘Personal
Care’ sector advertised in Print had seen maximum of 4
brands of ‘Hair Care’ and 3 brands of ’Skin
care’ sub sector during 2009. |
Share
of ‘Personal Care’ brands in ‘Metro/Non
Metro/Mini Metro’ Newspapers |
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| • During 2009,
‘Non Metro’ Newspapers had 63% share of overall
advertising share of ‘Personal Care’ brands in Newspapers
followed by ‘Metro’ and ‘Mini Metro’
Newspapers with 19% and 18% share respectively.
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| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
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