Food & Beverages advertising in Print in 2006*:
AdEx study
Wednesday, January 10th, 2007
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Highlights:
• 2006* saw a 3% rise in Food & Beverages ad volumes
in print over the previous year
• Tea contributed the highest 17% share in F&B print
advertising in 2006*
• Compared to the previous year, Aerated Soft Drinks
replaced Biscuits at 2nd position
• Publications from the North and West zone garnered
a large chunk of F&B advertising
• General Interest newspapers and Women’s
magazines had the maximum share of F&B advertising
• GCMMF topped among F&B advertisers in Print in
2006*
• In Sales Promotion ads, high usage of Exchange promotions
by F&B advertisers
This week, AdEx India looks at advertising trends in the Food
& Beverages sector in 2006* (i.e. * include data from
Jan 1-Dec 23). (Note: The entire analysis is based in Volumes
in Col. cms). |
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Growth
in Food & Beverages advertising in Print 2006* over 2005
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• 3% rise in
ad volumes of Food & Beverages in 2006* compared to 2005
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Top sub-categories in Food & Beverages in Print
in 2006*
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• Tea had the
highest 17% share in F&B advertising in Print in 2006*
• Aerated Soft Drinks in 2nd position with 10% share
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Movers in F&B in Print in 2006* compared to 2005
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• Tea maintained
top position in F&B advertising in Print in 2006* also
• Aerated Soft Drinks in 2nd position in 2006* moved
up 4 places from 6th in previous year
• Biscuits, in 2nd position in 2005, moved 5 places
down to 7th in 2006* |
| Fastest
growing categories in Food & Beverages in Print in 2006*
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Cheese/Cheese Spreads had the highest 7-fold growth in 2006*
over 2005
• Butter/Margarine was the second fastest
growing category closely followed by Honey with nearly equal
6 times growth in 2006* over previous year
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Monthly
advertising trend of F&B categories in Print in 2006*
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Peak in ads of F&B in October 2006*
• October was on the rise due to high advertising by
Chocolates, Sugar, Milk Beverages, etc., in Printrs*
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Share
of Genres used by F&B advertisers in newspapers &
magazines in 2006* |
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• In Newspapers,
F&B advertisers used most of their ads in the General Interest
genre
• Women’s magazines had the maximum share
of F&B advertising followed by General Interest magazines
in 2006* |
Zone
wise share in F&B advertising in Print in 2006* |
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• Publications
from the North zone had the highest 32% share of F&B advertising
in 2006*
• Publications from the West zone also had
a high 29% share of F&B ad volumes followed by South zone
with 25% share |
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Contribution
of Metro, Mini Metro and Non-Metro cities in newspapers in
2006* |
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• Nearly 60%
share of F&B ad volumes were contributed by non-Metro newspapers
in 2006*
• Metro cities newspapers had 28% share in
F&B advertising |
F&B
Advertisers with the highest share of ad volumes in Print
in 2006* |
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• GCMMF topped
F&B advertising in Print with 5% share
• Nearly
equal share of advertising by Parle Products and Coca-Cola |
Share
of Sales Promotional ads used by F&B advertisers in 2006* |
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| • A high 82%
share contributed by Sales Promotional ads in Food & Beverages
in 2006* |
Sales
Promotions used by F&B advertisers in 2006* |
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• Among the
Sales Promotional ads, a high usage of ‘Exchange Promotions’
by F&B advertisers in 2006*
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| Watch out for forthcoming
interesting analyses in future. |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
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