Water Purifiers/Filters
Advertising in Print medium rises 6% in H1 2005: AdEx study
August 11, 2005 |
|
|
Key
Findings:
• Water Purifiers/Filters advertising in Print medium
dips 7% in 2004 compared to 2003
• 6% rise in Press advertising in the 1st half of 2005
compared to 1st half 2004
• Kent Grand R-O Water Purifier tops the brand list
in Print in 1st half of 2005
• 96% advertising in Newspapers
• General interest publications are the choice of Advertisers.
This week, AdEx India looks at the Water
Purifiers/Filters category. Let’s have a look
at the growth in Water Purifiers/Filters advertising spends
during the years 2001-04 in Print medium.
|
 |
| |
|
• 2001 observed a dip of 43% in advertising
spends compared to 2000.
• After observing growth in two consecutive years, there
was a 7% dip in advertising spends in 2004 compared to 2003
Did the category advertising spends in the
1st half of 2005 increased compared to spends in the 1st half
of the previous year in Print medium? The chart below gives
the answers
|
|
• Mere 6% rise
in advertising spends in the 1st half of 2005 compared to the
1st half of 2004.
Let’s look at the Top 10 Brands advertised in Print during
the 1st half of 2005.
|
| |
• Kent Grand
R-O Water Purifier brand of Kent R O Systems topped advertising
with 19% share in the 1st half of 2005
• Aquaguard Reviva & Aquaguard E Boiling+ gets the
2nd & 3rd positions in the Top 10 brand list, with 12% &
11% shares respectively.
Which kind of publications, i.e., Newspapers or Magazines, was
preferred by Water Purifiers/Filters advertisers in the 1st
half of 2005? The pie chart below gives the answers
|
| |
|
• 96% of the advertising spends
went to Newspapers.
• Magazines got only 4% advertising spends
Lastly, which publication genres found preference with Water
Purifiers/Filters Advertisers in the 1st half of 2005.
|
|
|
• In Newspapers,
general interest ones got almost 100% advertising spends whereas
business papers got only 0.4% advertising spends
• General interest & women’s magazines got 23%
advertising spends each
We shall be coming out with similar analyses on other categories in the coming days |
| |
| (Analysis
from AdEx India- A Division of TAM Media Research)
For
more such analysis click here...
|
| |
