Instant foods/ meals advertising
in print up by 2 times during Jan-Oct ’09: AdEx Analysis
|
|
|
Subject: Overview of Instant Foods/Meals advertising in Print
during Jan-Oct ‘09
(Note: The entire analysis is based on Col*Cms)
|
|
|
|
Instant
foods/ meals advertising in print up by 2 times
during Jan-Oct ’09: AdEx Analysis |
| Highlights:
• Print advertising of ‘Instant
Foods/Meals’ increased by 2 times during
Jan-Oct ’09 compared to same period in 2008.
• High advertising share
of ‘Noodles/Pasta' under 'Instant Foods/Meals'
category in Print during Jan-Oct '09 .
• ‘Nestle India Ltd’
was the number one advertiser of ‘Instant
Foods/Meals’ category in Print during Jan-Oct
’09.
• 60% advertising of ‘Instant Foods/Meals’
in Metro Newspapers during Jan-Oct ’09. |
|
|
Volume Growth of ‘Instant
Foods/Meals’ in Print during Jan-Oct’09
|
|
| •
Print advertising of ‘Instant Foods/Meals’ recorded
growth of 2 times during Jan-Oct ’09 compared to Jan-Oct
’08. |
Share
of ‘Instant Foods/Meals’ categories in Print during
Jan-Oct '09 |
|
| •
‘Noodles/Pasta' accounted for more than 47% of overall
advertising share of 'Instant Foods/Meals' category in Print
followed by ‘Instant Soup Mixes’ and ‘Ready
to Eat Food’ with 30% and 20% share respectively during
Jan-Oct '09 |
| Top
Advertisers of ‘Instant Foods/Meals’ in Print
during Jan-Oct '09 |
|
|
• 'Nestle India Limited' and ‘Hindustan Unilever
Ltd’, the top 2 advertisers together accounted for 92%
of overall advertising share of 'Instant Foods/Meals' category
in Print during Jan-Oct '09.
|
| New
brands of Instant Foods/Meals advertised in Print |
|
|
• 3 out of top 5 new brands during Jan-Oct 09 were of
Hindustan Unilever Ltd.
|
| Advertising
share of ‘Instant Foods/Meals’ in Newspapers and
Magazines Genre |
|
• Advertising of ‘Instant Foods/Meals’
category in Newspapers and Magazines was in the ratio of
75:25 during Jan-Oct ‘09.
• Women’s magazines accounted for 75% of overall
advertising of ‘Instant Foods/Meals’ in Magazines
followed by ‘Entertainment (Movie/TV)’ and ‘Fashion
& Lifestyle’ with 8% and 5% share respectively
during Jan-Oct ’09.
|
| Advertising
share of ‘Instant Foods/Meals’ in Metro /Mini
/Non Metro Newspapers |
|
• Metro Newspapers accounted for 60% share of overall
advertising share of ‘Instant Foods/Meals’ category
in Newspapers followed by ‘Non Metro’ and ‘Mini
Metro’ Newspapers with 33% and 8% share respectively
during Jan-Oct '09.
|
| Share
of Sales Promotional ads for ‘Instant Foods/Meals’
in Print |
|
• Among the Sales Promotional ad campaigns used for
‘Instant Foods/Meals’ in Print ‘Contest
Promotion’ has contributed the maximum i.e. 71% followed
by ‘Discount’ and ‘Multiple’ Promotion
with 27% and 3% respectively during Jan-Oct '09.
|
| |
| |
| The
second part of 10 –year round-up of Print Media advertising
will include brief on Performance of Brands in Print, New Brands
of 2008… |
| |
