Radio promotion in
print drops 49 pc in H1 ’09: AdEx Analysis
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Subject:
Snapshot on TV and Radio Channel Promotions in Print during
Jan-Jul ‘09
(Note: The entire analysis is based in Col*Cms)
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| Highlights:
• Print advertising of TV Channel Promotions
was almost constant, whereas Radio Channel Promotions
decreased by 49% during Jan-Jul'09 compared to Jan-Jul'08.
• Max. advertising of TV and
Radio Channel Promotions in West zone Publications.
• High share of TV and Radio
Channel Promotions in Non-Metro Newspaper during Jan-Jul’09.
•‘Star TV Network’ topped the advertisers
list of TV Channel Promotions and ‘Synergy Media
Entertainment’ leads in Radio Channel Promotion
in Print during Jan-Jul ‘09. |
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Volume Growth of TV and Radio
Channel Promotions in Print during Jan-Jul’09
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Print advertising of TV Channels remained almost constant
during Jan-Jul ’09 compared to Jan-Jul’08.
• During Jan-Jul ’09, Print ad volumes of Radio
Channel Promotions recorded a drop of 49% compared to Jan-Jul’08.
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TV Channel Promotions in Newspapers and
Magazines was in an advertising ratio of 92:8, whereas advertising
of Radio Channels in Newspapers and Magazines was in the ratio
of 94:6. |
Zonewise
Advertising of TV and Radio Channels in Print during Jan-Jul
‘09 |
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Almost equal advertising share of TV Channel promotion on
North and West Zone Publications during Jan-Jul ‘09.
• West zone Publications recorded the highest share
i.e. 40% of the overall Radio Station Promotions in Print,
followed by North zone and East zone with 37% and 13% share
respectively.
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TV
& Radio Channel Promotions in Metro, Non Metro and Mini
Metro Newspapers |
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• Max. advertising of TV Channels in Non Metro Newspapers
(47%) and Metro Newspapers (40%) during Jan-Jul ’09.
• Advertising of Radio Stations was highest in Non Metro
Newspapers i.e. 46% followed by Metro and Mini Metro with
28% and 26% share respectively. |
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Top
Players for TV and Radio Channel Promotions in Print during
Jan-Jul ‘09 |
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• 59% share contributed by the Top 5 advertisers
of TV Channels in Print during Jan-July’09,where ‘Star
TV Network’, ’Viacom 18 Media Private Ltd’
and ‘NDTV Network’ were the top 3 advertisers.
• Top 5 advertisers share aggregates to 95% of the
total advertising share of Radio Channel Promotions in Print
during Jan-Jul ’09.
• ‘Synergy Media Entertainment’, ’HT
Music & Entertainment Co Ltd’ and ‘Adlabs
Radio Pvt Ltd’ were the top 3 advertisers of Radio
Channel Promotions in Print during Jan-Jul’09.
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